North America Powersports Sales Manager

Overview

Salary Range: Starting from $90,000

Powersports Sales Manager – USWE & Giant Loop

Location: Bend, Oregon preferred / Remote candidates considered
Territory: North America
Travel: U.S. and Canadian travel as required (~15%)
Position Type: Full-Time
Reports To: VP of Marketing & B2B Sales

About the Role

USWE and Giant Loop are seeking an experienced Powersports Sales Manager to lead the growth and development of our North American Powersports business.

This role will focus primarily on developing business through key distribution partners and National Key Accounts, owning commercial relationships from forecasting and seasonal ordering through inventory management, sell-through, retail programming, and long-term account growth.

The ideal candidate brings deep knowledge of the Powersports industry, established experience working with tiered distributors and key retailers, and a strong understanding of the motorcycle luggage, hydration, and on-body carry categories.

Key Responsibilities

Distributor Management & Business DevelopmentOwn commercial relationships with key North American Powersports distributors.
Develop annual sales plans, forecasts, ordering strategies, and growth targets for each partner.
Monitor inventory, sell-in, sell-through, and reorder performance to identify opportunities and maintain healthy inventory.
Lead seasonal ordering, assortment planning, new product introductions, and replenishment.
Develop distributor-specific sales programs, promotions, incentives, and POP/display initiatives to increase dealer adoption and sell-through.
Identify new distribution and channel opportunities that support company revenue goals.

National Key Account ManagementManage and develop relationships with National Key Accounts across the Powersports channel.
Build annual account plans focused on assortment, sell-through, new product placement, and sustainable revenue growth.
Develop presentations, programs, and seasonal opportunities to expand USWE and Giant Loop within key retailers.
Coordinate product launches, staff education, merchandising, and promotional programs with key account stakeholders.
Work with Marketing and retail partners to develop and implement POP, displays, and merchandising programs that strengthen brand presence and improve the customer experience at retail.
Identify and pursue new strategic national and regional accounts that align with USWE and Giant Loop growth objectives.

Distributor Programs & Sales Training
Work with the VP of Marketing & B2B Sales to develop sales programs, promotions, dealer incentives, and distributor initiatives.
Conduct ongoing product and brand training for distributor sales representatives, buyers, and key stakeholders.
Develop tools and programming that give distributor sales teams clear reasons to prioritize and sell USWE and Giant Loop.
Support the development and implementation of POP and retail display programs across distributor dealer networks.
Maintain regular communication with distributor purchasing and sales leadership to identify opportunities and address challenges.

Forecasting, Logistics & Account Support
Serve as the primary liaison between distributor/key account purchasing teams and USWE/Giant Loop Logistics.
Manage forecasting, purchase-order communication, delivery expectations, inventory needs, and replenishment planning.
Work cross-functionally with Accounting, Customer Service, and Logistics to resolve order, credit, warranty, and account issues.
Assist distributors and key accounts with ongoing warranty and customer-service claims, ensuring timely resolution and a premium partner experience.
Maintain accurate sales reporting and provide regular updates on performance against company financial goals.

Brand & Category Collaboration
Work closely with the Powersports Category Specialist & VP of Sales & Marketing to align sales strategy with brand and category priorities.
Support commercial execution around athlete partnerships, special product collaborations, product launches, and key industry events.
Provide distributor, dealer, and key account feedback to Marketing and Product teams to identify market opportunities and inform future development.
Represent USWE and Giant Loop at select distributor meetings, key account meetings, dealer events, trade shows, races, and industry activations.

Qualifications
5+ years of Powersports industry experience, ideally within sales, distribution, wholesale, or key account management.
Proven experience managing tiered Powersports distributors and/or National Key Accounts.
Strong understanding of North American Powersports distribution, dealer structures, purchasing cycles, and retail sales programs.
Strong knowledge of the motorcycle luggage, hydration, packs, and adventure/enduro accessory categories, including key competitors and market dynamics.
Demonstrated ability to manage forecasting, inventory, sell-through, seasonal ordering, and account growth.
Experience developing sales programs, retail displays/POP, merchandising, incentives, and product training.
Strong relationship-building, communication, presentation, and negotiation skills.
Analytical and commercially minded, with the ability to translate sales and inventory data into actionable growth strategies.
Highly organized and comfortable managing multiple partners, deadlines, and priorities.
Self-directed and comfortable working within a fast-moving, entrepreneurial organization.
Genuine passion for Powersports, adventure riding, off-road motorcycle, and the outdoor industry.

Location & Travel
This position is ideally based at the USWE/Giant Loop Americas headquarters in Bend, Oregon. Remote candidates with significant Powersports distribution experience and strong industry relationships will also be considered.

Regular travel throughout North America will be required for distributor meetings, National Key Account visits, dealer training, trade shows, and key industry events.

Compensation & Benefits

Salary

$90,000 starting salary range, upon execution of employment agreement
Performance and salary review after one year
Performance Incentives

Annual Sales Growth Bonus

Discretionary Annual Bonus mutually agreed upon based on achieving sales growth across verticals.

Benefits

Medical & Vision Benefits
Health, wellness, and sporting gear stipend
Paid Holidays + PTO Vacation allotment
Matching 401K (3% at 100% match, then 50% match on additional 2%)