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Shifting Gears

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Marisa McInturff
Director of Marketing and Web Content
Twisted Throttle, the source of both bolt on and electronic motorcycle accessories since 2002, appoints Marisa McIntur as Director of Marketing and Web Content for both Twisted Throttle and DENALI Electronics. Although she has been a part of the Twisted Throttle/ DENALI team since 2016, working in a variety of roles including customer service, technical installation support, web merchandising, content creation and public relations, this is de nitely clicking her career up a couple of gears. Having worked in the motorcycle industry for the past 10 years, McInturff brings an array of industry knowledge to the table from her experiences in dealerships, as a riding instructor, coordinating motorcycle safety programs in her home state of Tennessee, and as a journalist, photographer and content creator. In her new role, she will be focusing on promotion and education surrounding some of the industry’s best known brands, including SW-Motech, R&G, DENALI, Barkbusters and Kaoko. Continued focus will be aimed at DENALI Electronics as they expand into the SxS, ATV and 4×4 markets in 2021.
Ross Berlanga
Director of Marketing
Former Mustang and Revere seats marketing director Ross Berlanga is back in the saddle. TMI Automotive Products, Inc., brought Berlanga onboard to take their well-established brand to the next level and explore new markets like the burgeoning UTV sector. Starting in publishing, he worked on well-known titles including Hot Bike, Sport Compact Car and Custom Rodder, he shifted gears to hard parts where he contributed to the growth of Edelbrock, MagnaFlow and K&N. Berlanga was most recently the Director of Advertising at Race Winning Brands where he handled JE Pistons, Pro-X and Rekluse. “Talent acquisition is always the key to succeed in any business endeavor,” says TMI president Malek Tawil. “The key is to not only hire the right skillsets, but manage for the best chemistry. Ross brings exciting ideas, a wealth of industry experience, and the marketing savvy to add to the already successful brand.” Berlanga will be responsible for TMI’s overall product marketing and communications.
Neil Storz
Account Manager
After three years at Next Level Sports doing work for the Kawasaki account, Neil Storz has shifted gears. “Thanks to Tony Gardea and Scott Roegner for the opportunity. I have made a lot of great friends and memories over my time at Team Green. Here’s a few fun memories from the adventures.” Storz has shifted to the Account Manager position at The Brand Amp, effective immediately. “I’m excited to be joining The Brand Amp team to help on their Polaris Inc.account and continue my journey in the world of powersports!”

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