Regional Sales Manager

Overview

Salary Range: $75K - $100K+ / Annual

Regional Sales Manager

ShercoUSA is seeking a passionate Regional Sales Manager to lead our dealer sales efforts in their
assigned region to meet our sales goals. The Regional Sales Manager acts as the main point
of contact for assigned Sherco dealerships for sales of motorcycle units, parts, garments and
accessories (PG&A). The ideal candidate will have prior experience selling premium motorcycle or
powersports brands and will be skilled at positioning and selling value instead of resorting to price
discounting to achieve sales goals.

OPEN TERRITORIES:

California, Arizona, Pennsylvannia, Ohio, Indiana, Illinois

Essential Duties and Responsibilities
● Serve as the main point of contact for assigned dealerships and responsible for the sales of
motorcycle units, parts, garments and accessories (PG&A).
● Sales planning, sales forecasting, and achieving sales quota within the assigned region.
● Maintain and update sales data, forecasts and reports.
● Proactively call on assigned dealers to answer questions, identify issues and opportunities,
and maintain dealer excitement in the Sherco brand.
● Proactively establish a positive working relationship with Dealer Principals, General
Managers, Sales Managers, Parts Managers, Service Managers, and other staff within the
dealerships.
● Proactively solicit day-to-day new unit and PG&A orders, provides updates on product
availability, and presents new products and programs. Assists dealer staff with
merchandising requests and placing orders (if/when needed).
● Proactively identify and recruit approved new dealer prospects within territory.
● Work with internal departments pertaining to sales activities and issue resolution.
● Support dealer activation events in their assigned region, as needed.
● Meet with the ShercoUSA executive team on a regular basis for guidance, status updates,
and to aid in progress in meeting sales quotas.
● Perform other duties as assigned.

Qualifications and Skills
● Minimum of five (5) years in the motorcycle industry selling a premium OEM or aftermarket
brand. Familiarity with off-road motorcycles and related products is preferred.
● Bachelor’s Degree or equivalent experience in a business related field.
● Proficiency in Microsoft Office Suite.
● Proficiency using CRM software for managing sales activity and reporting.
● Creative problem solver, resilient personality, and able to remain calm under pressure.
● Ability to multi-task in a fast-paced, deadline driven and constantly changing
● environment.
● Ability to prioritize workload, meet deadlines and understand when to escalate potential
issues.
● Strong verbal and written communication skills.
● Excellent organizational skills and attention to detail.
● Knowledge of company products, policies, and procedures.
● Basic math and analytical skills.
● Strong interpersonal skills with the ability to use tact and diplomacy; must be a team player.
● Ability to ride a motorcycle with proficiency and follow company riding policies.
● Professional and confident.
● Must be self-motivated with the ability to use own initiative, exercise patience, be dedicated
and goal oriented.

Compensation Plan
● Motorcycle Quota: 500 units in the assigned territory within the calendar year.
● PG&A Quota: $500,000 in the assigned territory within the calendar year.
● On-target earnings: $119,850 per year
● Base salary: $75,000 per year
● On-target variable: $44,850 per year
● Commission structure: $150/motorcycle after the first 300 units sold in the territory; 3% of
net PG&A revenue in the territory beyond the initial $6,000 PG&A dealer kit. The PG&A
commission increases to 5% on all net revenue in the territory above quota.

Quotas are subject to review and change each calendar year. Management may change aspects of
the compensation plan prior to the beginning of each calendar year