Overview
Salary Range: 1099 Commission - Uncapped Earnings
NiteRider is expanding into the powersports channel and is seeking established independent reps and agencies to represent our premium technical lighting line.
This is not a starter role.
We are looking for professionals who are actively calling on Moto, UTV, ATV, and Snowmobile dealers today and want to add a proven, high-margin accessory line to their existing portfolio.
If you already carry complementary hardgoods or electrical accessories—and know how to drive sell-through at the dealer level—this is built for you.
About NiteRider
For over 30 years, NiteRider has been a leader in high-performance technical lighting, trusted by riders who demand reliability in the most extreme conditions.
Today, we are expanding that legacy into powersports—bringing a new level of visibility, safety, and performance to the category.
NiteRider is introducing lighting solutions that challenge what riders and dealers expect from accessory products, including high-output wireless helmet-mounted systems that deliver lumen levels and real-world performance not currently available in the powersports market.
Our focus is simple:
• Deliver products that are easy to install, easy to sell, and built to perform
• Improve confidence in low-light conditions
• Make riders more visible
We’re not just adding another lighting line—we’re helping dealers offer a true upgrade in rider safety and experience.
The Opportunity
This role is about adding incremental revenue to your existing line card, not replacing it.
NiteRider is a natural fit for dealers looking to increase:
• Accessory attachment rates
• Margin per unit
• Safety-focused upgrades
You will be responsible for introducing, positioning, and growing the line within your existing dealer base, while selectively opening new accounts.
What You’ll Do
Drive Dealer Adoption
• Introduce NiteRider as a premium accessory line within your current accounts
• Position products as add-on sales, not standalone purchases
Grow Sell-Through (Not Just Sell-In)
• Help dealers understand what to stock, recommend, and how to sell
• Reinforce reorder cadence and program participation
Technical Selling
• Demonstrate real-world performance: beam patterns, output, mounting
• Translate features into quick, sellable benefits
In-Store Activation
• Train staff and service teams
• Support merchandising and displays
Territory Ownership
• Manage pipeline, travel, and communication
• Provide market feedback
What We’re Looking For
• Active independent rep or agency with existing powersports line card
• Established dealer relationships
• Proven ability to sell accessory products
• Understanding of dealer margins and inventory turns
• Technical comfort with lighting and electrical products
• Self-directed and performance-driven
Why carry Niterider
• High-margin accessory category
• Complements existing lines
• Low floor space requirements
• Broad vehicle applicability
• Strong brand credibility
Compensation
• Commission-based (uncapped)
• Competitive structure on initial and repeat orders
• Bonus opportunities for growth
Support from NiteRider
• Demo kits and technical tools
• Dealer materials and merchandising support
• Access to internal teams
How to Apply
Submit:
• Current Line Card
• Territory Coverage Summary
• Key Dealer Relationships (optional)
Email: motosales@niterider.com
Subject: West Coast – Independent Rep Application – [Name of applicant]
About NiteRider Technical Lighting Systems
Since 1989, NiteRider Technical Lighting has been "Engineering the Night" for the most demanding athletes on the planet. Based in San Diego, we are a rider-owned company dedicated to pushing the boundaries of high-performance illumination for the Powersports and Off-Road industries. We specialize in rugged, race-proven helmet lighting systems designed to give riders the ultimate tactical advantage by putting high-output light exactly where they are looking. By eliminating the shadows and "tunnel vision" of traditional fixed-mount setups, our technical lighting provides the depth perception and peripheral clarity needed to navigate high-speed desert washes and technical singletrack with total confidence. We live the lifestyle we serve, focusing on wireless innovation and extreme durability to ensure that when the sun goes down, the ride doesn't have to end.
