Paid Search Program Manager

Overview

MotoSport.com is an industry leader focused on providing customers with the exact parts they need when they need them and is one of the fastest growing retailers of power sports apparel, parts and accessories on the Internet today. Employees are key to our continued success. We are proud to be represented by a dedicated team of power sport enthusiasts with broad industry knowledge and experience who know and understand the needs of our customers. MotoSport.com strives to provide every customer with exceptional service, quality products, and timely delivery.
MotoSport is a division of a multi-national corporate entity. We offer a work environment that is challenging and fun. You’ll work with bright, highly motivated people in a team environment where high value is placed on idea development, hard work, and results.
                                                                                                                                                                          
We are seeking a Paid Search Program Manager to manage our paid search channels including text ads and product listing ads. The successful candidate will have a strong background in search marketing with hands-on experience optimizing search programs, the ability to drive profitable growth through SEM, and proven success hitting sales goals while tightly managing budgets.
In this role, you will:

• Take ownership of key marketing channels, including paid search and PLAs, and hit sales and ROI goals
• Drive all aspects of channel management, including bidding, keyword and target expansion, ad copy testing, landing page optimization, data feed optimization, and account structure and organization
• Maintain daily and weekly performance reports, understand key drivers of performance, and proactively adjust campaigns to hit goals
• Partner with internal merchandising group to build campaigns in support of key inventory investments and aligning with merchandising calendar

You will be a strong candidate if you:

• 3+ years of search marketing experience with preference given to candidates with retail ecommerce experience
• Strong knowledge of SEM interfaces and tools such as Google AdWords and Google AdWords Editor
• Proven ability to grow sales and improve efficiency in search marketing across both text ads and product listing ads
• Demonstrated ability to take accountability for key business functions and hit associated KPIs
• Very strong analytical and Excel skills
• Strong organizational skills with an obsession for detail and quality
• Exceptional work ethic and proven ability to overcome obstacles to deliver results
• Bachelor's degree or equivalent experience

 
For consideration e-mail your resume, cover letter and salary requirements to hr@motosport.com reference the job title and #15-2014 in the subject line.