Overview

About ARC Levers & Streamline Industries

If you know powersports, you already know ARC.

ARC Levers has built a reputation for making some of the most recognizable, innovative and race-proven controls in the industry. Made in the USA and trusted by factory riders, ARC has been a fixture in motocross and Supercross for more than two decades, with a product lineup built around performance, durability, feel and precision.

Alongside ARC, Streamline Industries brings additional braking products to the powersports market, including levers, brake lines, brake pads and UTV brake products.

We’re looking for a Marketing Manager who wants to make a serious impact across both brands—with the primary focus on growing and elevating ARC Levers.

This isn’t a sit-behind-the-desk-and-wait-for-the-next-assignment marketing job. We want someone who sees an opportunity and attacks it. Someone who understands the powersports industry, knows how riders think, and can build relationships with dealers, distributors, racers, media, influencers and industry partners.

The Opportunity

The Marketing Manager will take ownership of the day-to-day marketing efforts for ARC Levers and Streamline Industries while helping develop and execute a bigger-picture strategy for both brands.

You’ll have the opportunity to touch virtually every part of the marketing mix—from social media and content to racing, events, media relationships, dealer programs and rider support.

In other words: the whole shebang.

What You’ll Do

• Develop and execute marketing strategies that increase brand awareness, engagement and sales
• Lead ARC Levers’ social media strategy and day-to-day content efforts across relevant platforms
• Create, coordinate and manage compelling content including photos, videos, product features, rider content, race coverage and behind-the-scenes stories
• Build and maintain relationships with powersports media, publications, websites, influencers and content creators
• Develop relationships with professional racers, teams, privateers and riders while helping maximize the value of ARC’s race and rider programs
• Coordinate race and event marketing efforts, including industry events, races, dealer events and grassroots activations
• Manage magazine advertising, digital advertising and other media opportunities
• Work with dealers and distributors to develop and execute co-op marketing programs that actually drive business
• Develop rider and team co-op opportunities and ensure marketing investments are producing value for the brand
• Identify opportunities for product reviews, editorial coverage, product launches, media features and industry exposure
• Work closely with sales and management to support dealers, distributors and key accounts with marketing materials and programs
• Help develop promotions, campaigns, product launches and seasonal marketing initiatives
• Coordinate marketing assets including photography, video, graphics, product information and promotional materials
• Help manage ARC and Streamline websites and ensure products, content and brand messaging stay current
• Monitor marketing performance and provide recommendations based on results
• Stay on top of trends, competitors, new platforms and what’s happening throughout the motocross, off-road and powersports industries
• Look for creative ways to get ARC and Streamline in front of more riders
• Be willing to jump in and do whatever it takes to get the job done

We’re Looking for Someone Who…

• Lives and breathes powersports. You don’t necessarily need to be a professional racer, but you should understand the culture, products, personalities and business.
• Has real-world marketing experience, preferably within powersports, motocross, off-road, automotive or a similar enthusiast-driven industry
• Understands that great marketing is about relationships as much as it is about advertising
• Is comfortable picking up the phone, sending the email, making the introduction and chasing down the opportunity
• Has strong social media instincts and understands what makes content resonate with riders
• Can create a plan but isn’t afraid to get their hands dirty executing it
• Has strong written and verbal communication skills
• Is organized and capable of managing multiple projects, deadlines and relationships simultaneously
• Has a creative eye and a strong understanding of brand presentation
• Can work independently and take ownership without needing to be told what to do next
• Is comfortable working around racers, teams, dealers, distributors, media and industry personalities
• Understands the difference between simply “posting on social media” and actually building a brand
• Is competitive, energetic and motivated to make a measurable difference

The Ideal Candidate

The ideal candidate probably already knows ARC.

You know why racers care about their levers. You know the difference between a factory team and a privateer program. You know which magazines and media outlets matter. You know the dealers and distributors that influence the market. You know that a good race weekend can create weeks of content—and that a great relationship can be worth more than an advertising budget.

Most importantly, you aren’t waiting for someone to hand you a marketing calendar.

You see something that could be better and figure out how to make it better.

You see a rider who would be a great fit and reach out.

You see a content opportunity and pursue it.

You see a dealer who could use help and build a program.

You see a race, event, publication, influencer or partnership that makes sense—and you go after it.

Why ARC?

ARC isn’t trying to become another generic powersports brand. It already has something most companies spend decades trying to build: credibility.

The brand has a deep racing heritage, championship history, recognizable products and a loyal following. ARC’s products are made in the USA and its levers are trusted by factory-level racers.

The opportunity now is to turn that heritage and credibility into even greater brand awareness, engagement and growth.

If you’re the kind of marketer who gets excited by that challenge, we’d like to talk.

ARC Levers & Streamline Industries are equal opportunity employers.