Overview

Job Objective:
Responsible for all sales activities – from lead generation through follow-up with customers. Works within the sales and support teams for the achievement of customer satisfaction, revenue generation, and long-term account goals in line with dealership vision and values.
 
Responsibilities:

  • Demonstrates technical selling skills and product knowledge on all model families that allow Sales Associates to give customers an authentic H-D experience.
  • Develops annual individual and department goals in conjunction with Sales Manager, which details activities to follow during the fiscal year, to focus the Sales Associate on meeting or exceeding sales quota.
  • Demonstrate the ability to carry on a purchasing conversation with decision makers.
  • Utilizes every step of the sales process in order to close a sale in line with dealership policy.
  • Develops a database of qualified leads through referrals, telephone canvassing, face- to- face cold calling on business owners, direct mail, email, and networking.
  • Assists in the implementation of company marketing plans as needed.
  • Responsible for obtaining referrals.
  • Responsible for identifying and building effective Centers of Influence network with Sales Recruiters and other professionals to maximize revenue.
  • Demonstrates the ability to gather and submit detailed business information for underwriting, pricing, and presentation of solutions to identified prospects’ financial health.
  • Maintains accurate records of all sales and prospecting activities including prospecting and follow-up calls, sales, and follow-up activities within their assigned territory, including the use of a CRM system to maintain accurate records to maximize territory potential.
  • Adheres to all company policies, procedures and business ethics codes and ensures that they are communicated and implemented within the team.

 
Relationships and Roles:
Internal/External Cooperation

  • Maintains contact with all clients in the market area to ensure high levels of client satisfaction.
  • Demonstrates ability to interact and cooperate with all company employees.
  • Builds trust, values others, communicates effectively, drives execution, fosters innovation, focuses on the customer, collaborates with others, solves problems creatively and demonstrates high integrity.
  • Maintains professional internal and external relationships that meet company core values.
  • Proactively establishes and maintains effective working team relationships with all support departments.

About Laidlaw's H-D Sales, Inc

Mission Statement
Since 1958, Laidlaw's Harley-Davidson's goal has been to make the sport of motorcycling the best investment you can make of your free time. We are committed to providing superior products and service while striving to build quality relationships with our customers.

History of Laidlaw's Harley-Davidson
Laidlaw's Harley-Davidson Sales, Inc. had humble beginnings. Just back from serving in the military, Bob and his young wife purchased the shop from previous owner Johnny Gregurich. Shortly thereafter in 1958, the name was changed to reflect Laidlaw's Harley-Davidson.

Hard work, dedication, attention to detail and a focus on customer satisfaction helped Bob on the inevitable climb to success, and the success of the dealership. The word soon spread that in a small town in the San Gabriel Valley, a person could purchase a motorcycle for a reasonable price, have it worked on by a qualified mechanic, and be treated with common courtesy and consideration in a family run store.

After 44 years in Rosemead, California, Laidlaw's Harley-Davidson is now located in Baldwin Park. The 45,000+ square foot, state-of-the-art building is located at 1919 Puente Avenue in Baldwin Park. The building has 500 feet of store frontage which runs within feet of eastbound Interstate 10 between the Francisquito and Puente Avenue off-ramps. The original store would literally fit inside the service area of the new store. The 70-foot monument sign is difficult to miss. It advertises not only the dealership name, but also that we are a Harley-Davidson Authorized Rental Center.

These days Bob is semi-retired but both his sons, Jerry and Brent, are diligent at keeping up the same standards associated with the Laidlaw family name. Attention to detail and focus on customer satisfaction is still the number one priority.