Overview
Salary Range: $120K - $150K / Annual
National Sales Director
Help Build One of the Next Great Powersports Brands
Some companies are looking for someone to manage a sales team.
We’re looking for someone to help build a brand.
Ice Bear Powersports has spent more than 20 years making powersports more accessible with an extensive lineup of motorcycles, scooters, ATVs, UTVs, go-karts, and trikes. As we continue investing in our future, we’re searching for a proven sales leader who wants to play a major role in growing our dealer network, expanding market share, and helping shape the next chapter of our company.
If you’re an experienced powersports, automotive, outdoor recreation, or dealer-network sales professional who thrives on building relationships, leading teams, and driving growth, we’d love to talk.
Your Mission
Lead the strategy. Grow the dealer network. Inspire the team.
As National Sales Director, you’ll oversee our sales organization while working closely with leadership to develop long-term growth strategies. You’ll be responsible for increasing dealer sales, strengthening customer relationships, and helping position Ice Bear as a brand dealers are excited to partner with.
This is a hands-on leadership role where you’ll have the opportunity to influence everything from sales strategy and marketing initiatives to inventory planning and product launches.
What You’ll Do
- Lead and develop the national B2B sales team.
- Establish sales strategies that drive sustainable revenue growth.
- Set monthly and annual sales goals while coaching the team to exceed them.
- Expand and strengthen our nationwide dealer network.
- Collaborate with the marketing team to develop campaigns that generate dealer demand and build brand awareness.
- Partner with operations and product teams to help forecast inventory needs, product allocations, and order fulfillment.
- Analyze sales performance, identify opportunities, and implement strategies for continuous improvement.
- Build long-term relationships with dealers, distributors, and key industry partners.
- Represent Ice Bear Powersports at dealer meetings, trade shows, and industry events.
What We’re Looking For
- Proven experience leading high-performing B2B sales teams.
- Experience selling through dealer or distributor networks.
- Strong leadership, coaching, and team-building skills.
- Strategic thinker with a passion for growing brands and market share.
- Excellent communication and relationship-building abilities.
- Comfortable working cross-functionally with marketing, operations, and executive leadership.
- Strong analytical skills with the ability to turn data into action.
Bonus Points
- Experience in the powersports, motorcycle, automotive, marine, RV, or outdoor recreation industries.
- Existing dealer relationships within the powersports industry.
- Experience launching new products or expanding dealer networks.
- Passion for motorcycles, ATVs, UTVs, scooters, or powersports.
Why Join Ice Bear?
This is an opportunity to do more than lead a sales team—you’ll help shape the future of a growing national brand.
We’re looking for someone who enjoys building momentum, creating new opportunities, and leaving an impact. If you’re energized by growth, enjoy leading talented people, and want to help elevate a company with tremendous potential, this is your opportunity.
Compensation
- Base Salary: $120,000–$150,000
Performance Incentives
- Monthly commission equal to 1% of gross sales when monthly sales goals are achieved.
- Annual performance bonus equal to 1% of gross sales when annual sales goals are achieved.
Our compensation plan is designed to reward leaders who build high-performing teams and deliver exceptional results.
Location: In-person
