About Mountain Motorsports

Mountain Motorsports is a company built around one simple principle: Greatly Exceed Expectations.

At our core, we are a deeply passionate and competitive team of people. Mountain Motorsports began as and remains to this day a family owned and operated business. Our company was founded in 1999 by lifelong friends Ryan Hardwick and Justin Price. Our first location opened as a single-line Honda dealership in Sevierville, Tennessee, and since then we have grown into one of the largest powersport dealership groups in the nation. We currently own and operate nine dealerships, two are located in East Tennessee , five  surround the city of Atlanta, GA and two in Alabama.

At Mountain Motorsports, we continuously strive to be leaders in our industry. We do this though building long lasting relationships with our customers, by thoroughly training and serving our team members, and by being the powersports sales, service and special event center of our communities. We believe in reinvesting into our people and our dealerships.

We are most proud of the fact that we employee a team of over 200 amazing and driven people, as well as represent 12 of the world's leading brands of motorcycles, ATV's, utility vehicles and personal watercrafts.