Digital Marketing Manager

Overview

Yamaha Motor Corporation, U.S.A. is a growing and dynamic organization with superb products that include motorcycles, outboard motors, ATVs, personal watercraft, snowmobiles, boats, power assist bicycles, outdoor power equipment, race kart engines, Golf Cars, accessories, apparel, and much more! We are a company of enthusiasts and have passion for our products!

Yamaha has an excellent opportunity for a Digital Marketing Manager to join our Motorsports team in Marietta, GA

This role will lead and support the staff, process, and technology to digitally communicate with existing and potential customers via content delivered at the right time on the right device. They will lead the project development, implementation, and optimization of Yamaha Motorsports digital marketing activities, including but not limited to social media channel management; lead-gen initiatives; eCommerce content and order management; CRM and marketing automation; data integrations, quality and analytics; and digital security/compliance. Key responsibilities will include directing the Motorsports digital channels with data-driven strategies to maximize overall marketing and advertising performance in support of business objectives and product group retail goals. This role will continually monitor and report on source traffic to Motorsports digital channels, work cross functionally to support other collaborative marketing efforts, consumer event and media relations activities, and racing and competition campaigns for Motorcycle, ATV, SxS vehicles (including Parts, Accessories, Apparel, Oils and Consumables).

Project manage and lead overall Motorsports digital marketing implementation, including management and maximization of YMUS consumer, dealer marketing and e-commerce websites and social channels – to budget.

Lead internal digital marketing team and oversee external vendors / agencies and partners to provide direction and implementation of Motorsports digital marketing initiatives and programs. Measure and analyze effectiveness, traffic, and awareness for digital channel efforts.

Work cross functionally within the marketing group and across Motorsports to support brand and sales priorities.

Collaborate with national content manager, public relations team, racing group and other content contributors to ensure digital marketing efforts are aligned with model/brand messaging based on product group direction.

Implement and manage eCommerce content and Motorsport’s marketing initiatives to achieve incremental parts and accessory sales.

Manage social media channels – maximize and track channel effectiveness; oversee engagement strategy and tactics; leverage channels in support of overall digital marketing and product group goals.

Oversee CRM and marketing automation operations, including e-mail marketing and tracking/analytics to support pre- & post-sale initiatives and goals; Ensure digital channels operate in line with corporate guidelines and abide by federal/state regulations with respect to security standards and practices.

Develop and implement SEO/SEM strategies to increase organic search traffic and grow brand awareness. Contribute to the source attribution model maintenance by deploying measurable campaigns.

Develop, implement, and maintain data integrations with key ERP, PIM, and proprietary applications to share and utilize data across our data lakes and dealer network.

Be a project leader for the PIM, DAM and downstream consumption of central asset repositories. Work with cross-department teams to leverage the platform for enterprise use.

Lead data quality, segmentation strategy, CRO, and database hygiene projects that ensure compliant CCPA, ADA, GDPR, CASL, CAN-SPAM, and SAFE security standards.

Lead the development, vendor relationships, process and go-to-market strategy for online configurators, digital payment experiences, offline-to-online tactical developments, and improving our analytics visibility at all customer touchpoints.

Develop and give presentations educating/recapping executive management, group members, vendors, partners and various other audiences on current and future marketing initiatives, tactics and results.

Assist with conducting and evaluating of consumer research to measure media consumption & lifestyle trends to maximize digital marketing strategy development and effectiveness.

Under general supervision from management, will make independent decisions while:

• Developing and Implementing digital marketing tactics and campaign briefs
• Manage digital marketing and operating budgets, including negotiating external vendor partner contracts and agreements
• Coordinating and overseeing internal and external vendors to educate on brand and messaging direction, as well as place and leverage/maximize content, based on product group direction
• Approving and implementing data-driven initiatives including CRM and marketing automation activities (with input/direction from product groups)

Qualifications:

• BA / BS degree in Business, Marketing, Communications or similar required
• 7+ years in Digital Marketing or equivalent job-related experience
• Ability to transform strategy into tactics while managing time effectively with limited supervision
• Strong written and verbal communication/presentation skills
• Must be able to work well independently as well as within a team-based environment
• Knowledge of various digital marketing platforms (Marketo) and web analytic tools (Domo)
• Proficient in MS Office Application (Word, Excel, PowerPoint, Outlook)
• Powersports product familiarity and proper certifications and experience a plus
• Ability to travel as required (approximately 10%, including weekends) and still manage in-office workload

Reports to: Motorsports Marketing Manager

Yamaha Motor Corporation, USA is proud to be an Equal Employment Opportunity Employer