Overview

Job Title: Social Media & Digital Assets Specialist              
Type: Full-time, with some irregular hours for weekend events.
Location: Boise, Idaho  
Salary:  DOE
 
Summary:
Plans, directs, and coordinates social media relations of organization's brands and products; builds digital assets for online brand advertising campaigns.
 
Essential Duties:

  • Oversee day-to-day execution of all social media platforms including Facebook, Twitter, Google +, LinkedIn, Instagram and other relevant platforms for multiple powersports brands.
  • Designs and builds digital banner assets for online advertising campaigns by working closely with lead designer and content marketing manager to ensure consistent brand message.
  • Works closely with lead graphic designer and content marketing manager to establish social media marketing and digital asset creation goals.
  • Develops and creates content strategy and content calendar; aligning both with the larger marketing strategy and objectives.
  • Composes, reviews and edits copy for social media platforms.
  • Works with colleagues throughout the company to generate social media and web content ideas.
  • Plans and oversees the organization's promotion activities specifically linked to its social media presence, such as contests, product releases and other promotional events.
  • Studies and monitors relevant media sources, such as social media, websites/​blogs, forums, consumer and trade publications to recommend strategies that will influence opinion or promote products.
  • Prepares social media marketing activity reports.
  • Assists with websites content management when needed.

Competencies
To perform the job successfully, an individual should demonstrate the following skills:

  •  Comprehensive understanding of the digital asset design process, with fluency in Adobe Creative Suite and Microsoft Office.
  • Expert knowledge of business applications of social media platforms including: Facebook, Twitter, YouTube, Google+, Instagram and more. Knowledge of HootSuite or other social media management tools a plus.
  • Experienced working with Web technology platforms/​working with a content management systems; familiarity with basic HTML a plus.
  • Excellent written and verbal communication skills.
  • Experience acting as the online voice of a brand.
  • Ability to understand the implications of new information quickly, and exercise strong judgment to choose the appropriate course of action
  • Knowledge of SEO/​SEM, including keyword search and its impact on social media/​website content.​
  • Flexible schedule. Must be willing to work non-traditional hours, as social media never sleeps.

 Education and/or Experience                                                    
Degree in journalism, new media, communications, marketing or related field is desired, but not required with relevant work experience. 

About Western Power Sports

Join WPS

At Western Power Sports, our motto is "work hard, play hard". We are seeking individuals who are passionate about life and bring that energy to their careers. As a member of our team, you will be exposed to the fast-paced powersports environment, which has experienced explosive growth over recent years. We offer competitive pay and benefits coupled with potential for career growth.

Company Culture

Love the great outdoors? Love riding anything with two wheels? Four wheels? Skis? Based in beautiful Boise, Idaho, access to the great outdoors is just outside your front door. So what is it we do? We like to say “we sell fun.” As one of the fastest growing wholesale distributors of aftermarket powersports parts, apparel, and accessories, we are a group of enthusiasts that work hard, play just as hard, and sell fun products to a nationwide network of dealers and fellow enthusiasts.

Beyond our enthusiasm for the powersports industry, we provide many perks besides easy access to a sportsman’s paradise. Take advantage of a fully groomed motocross track, during scheduled company ride days, at our on-site test motocross track; get in a lunchtime workout session at our state-of-the-art gym facility—complete with half-court basketball court; or, take part in our weekly group mountain bike ride.

What else? Well, in case you haven’t noticed already, we like to have fun around here. We value a casual office atmosphere paired with an intense competitive drive to succeed. We strive to bring our customers the best product, service and delivery in the friendliest, most helpful manner possible—while at the same time having fun and enjoying what we do. Sound like fun? Then join us!