Overview

Job Data
 

Job Title…………………. Sales Manager
Department……………… Sales Department
Supervisor………………. General Manager / Dealer Principal

 
Summary Description
 

Manages employees and operations of the sales department.

 
Key Result Areas
 

  • Sales Department Operations
  • Customer Service
  • Management

 
Major Duties and Responsibilities
 

1) Sales Department Operations
 
  • Oversee and manage all operations of new and pre-owned vehicles.
  • Ensure sales department contributes acceptable levels of gross and net profit.
  • Ensure sales personnel are well trained, motivated, and available when needed.
  • Determine sales quota’s for sales personnel in accordance to their skill levels.
  • Oversee sales, trade-ins, and delivery of all new and used vehicles.
  • Maintain a sales history and/or vehicle history log book.
  • Establish realistic forecasts.
  • Initiate and maintain an inventory control system along with net profit objectives which eliminate the possibility of “lower than anticipated” profits.
  • Become familiar and efficient with all phases of the computer system required for sales management.
  • Maintain a balanced new unit inventory in proportion to sales.
  • Establish procedures to ensure timely and proper completion of all paperwork.
  • Maintain showroom with a variety of vehicles set-up with different accessories and paint schemes, displayed in a well lighted environment which draws customers.
  • Initiate procedures for quick and efficient handling of warranty items, including tagging and proper storage of these items.
  • Maintain clean efficient facilities.
2) Customer Service
 
  • Provide prompt, dependable, high quality, vehicle sales to customers by using current pro-active feature benefit sales techniques.
  • Greet customers immediately, in a courteous and friendly manner.
  • Handle telephone transactions quickly, and courteously.
  • Ensure customers are properly qualified for needs, wants, and ability to buy.
  • Institute a feature / benefit selling methodology so that all customers receive consistent treatment when doing business.
  • Ensure cross sales of P&A, financing, general merchandise, warranties, insurance products and services.
  • Develop and ensure use of a common and consistent quotation methodology for vehicle sales, trade-ins and purchases.
  • Establish and ensure road test, pre-delivery inspection, and vehicle delivery policies and procedures are followed.
  • Handle customer complaints reasonably, showing empathy and a positive attitude, and demonstrate our commitment to “Make Things Right”.
3) Management
 
  • Maintain sales follow‑up programs.
  • Maintain budgeted revenue and expense objectives.
  • Develop promotional campaigns in conjunction with the parts and service departments.
  • Maintain efficiency reports on sales representatives.
  • Provide reports to GM, as requested.
  • Develop monthly and annual objectives for the department in collaboration with GM.
  • Attend training sessions to keep current with sales department issues.
4) Other Duties
 
  • As necessary

 
Supervisory Responsibilities
 

  • Establish departmental work schedule, balancing the work load of all employees.
  • Train Sales Representatives to use consistent and current sales methodologies.
  • Set policies and procedures for sales department.
  • Manage employee performance (evaluate and council) and conduct performance reviews in a timely manner.
  • Assist with recruiting, interviewing, hiring, and terminating employees.
  • Forward records of all employee performance reviews, disciplinary actions, job promotions, pay adjustments and letters of recommendation to appropriate personnel for placement in personnel files. 
  • Provide training for all sales employees (seminars; workshops; sales schools, etc.).

 
Commitments
 

  • Treat all employees and customers fairly, courteously, and with dignity.
  • Model superior customer service behavior for all sales personnel by maintaining positive relationships with customers, employees GM and owner(s).
  • Remain current with all sales department training available by reviewing ProSell & P.A.C.E. tapes and attending seminars, workshops, and other related training programs.
  • Be prompt and available for flexible scheduling.
  • Be honest and fair in all business dealings.
  • Demonstrate an interest in growing the sales business.
  • Focus on quality.

 
Qualifications & Job Requirements
 

  • Five years progressive experience within the sales department of a motor vehicle dealership.
  • Prefer knowledge and experience with sales of  numerous motorcycles, and other products sold by the dealership, or the demonstrated ability to quickly learn them.

 
Physical Demands
 

  • The noise level in the work environment is occasionally loud.
  • Occasionally requires the ability to balance and push an 80 lb. motorcycle.

 
Working Conditions
 

  • Is potentially exposed to battery acid, gasoline, chemical cleaning materials or other toxic materials commonly found in a motor vehicle service department.
  • Occasionally, exposed to exhaust fumes or other airborne particles.

About Big Iron Sports

Big Iron Sports is Colorado's outstanding motorcycle dealership corporation. Located in Denver, we own 4 motorcycle dealerships and are always looking for new members to join our team. 
Let us know you area of interest and choice of dealerships and we'll do our best to find a fit!
Foothills BMW/Triumph in Lakewood, CO. 
Grand Prix Motorsports in Littleton, CO.
Mile High Harley-Davidson in Aurora, CO. 
Mile High Harley-Davidson in Parker. CO.