Overview

Salary Range: $85,000.00 - $110,000.00 / Annual

Harley-Davidson Dealership | Virginia

We are seeking a highly motivated and experienced Sales Manager to join our Harley-Davidson dealership in Virginia. This confidential opportunity is ideal for a professional with proven leadership skills who wants to grow, lead a dynamic team, and contribute to the continued success of an iconic brand.

Role Overview

The Sales Manager will oversee the motorcycle sales department and serve as a bridge between Sales, Service, and Finance. This individual will be responsible for team development, structured training, and ensuring that the dealership delivers an exceptional customer experience aligned with the Harley-Davidson lifestyle.

Key Responsibilities

  • Lead, train, and motivate a high-performing sales team.
  • Implement and manage a structured training program to strengthen lead follow-up, closing skills, and customer engagement.
  • Ensure timely and effective CRM/lead management processes.
  • Collaborate closely with the Service and Finance departments to streamline operations and improve customer satisfaction.
  • Drive sales performance through clear goal setting, accountability, and process management.
  • Maintain a fast-paced, team-oriented culture with a focus on customer passion and dealership growth.

Qualifications

  • Demonstrated success in sales management within powersports, automotive, or a related retail environment.
  • Strong understanding of dealership operations: Sales, Service, and Finance.
  • Experience developing and executing training programs.
  • Excellent communication, leadership, and organizational skills.
  • Ability to thrive in a fast-paced, performance-driven environment.
  • Passion for motorcycles and the Harley-Davidson lifestyle strongly preferred.

Compensation & Opportunity

  • $85,000.00 – $110,000.00
  • Opportunity for advancement and long-term growth within a respected dealership.
  • Confidential inquiries and applications will be handled with discretion.