Overview
Marketing Manager
Performance Machine is the leading manufacturer of motorcycle wheels, brake systems, controls, and accessories. Innovation is at Performance Machine’s core; encompassing quality, style, and function supported by superior design, steadfast engineering, and state-of-the-art manufacturing.
PM brands support the industry by continually introducing new brands and products to the custom market to suit your needs and desires. Performance Machine brands support the freedom of the motorcycle lifestyle. We encourage and promote individualism. It is your passion that fuels us.
Supporting the passion of our riders requires us to ensure the rewards strategies deployed enables Performance Machine to attract and retain the best.
Powerhouse Brands is looking for a Marketing Manager to lead the company’s brand and sales building initiatives across digital, traditional, and event channels.
Essential Functions:
1. Establish the marketing budget and actively manage to the plan.
2. Develop marketing strategies specifically designed for motorcycle brands.
3. Strong focus on maintaining optimum consumer awareness of the motorcycle brands globally.
4. Primary focus will be digital marketing campaigns across multiple online channels.
5. Establish a plan for a timely and consistent online and social media presence for Powerhouse Brands. Includes content creation, posting and responses.
6. Drive website traffic growth, e-commerce sales and consumer referrals to dealers.
7. Manage the relationships between the company and brand influencers.
8. Organize and manage direct mail campaigns for customer prospecting and promo sales.
9. Prioritize the creation of digital marketing assets based on the needs of the organization.
10. Grow consumer mailing lists and plan promotional email sends.
11. Organize website SEO initiatives.
12. Actively track and report website analytics.
13. Oversees trade shows and customer events
14. Oversees marketing plan for new product introduction.
Requirements
1. Minimum 5-years of marketing leadership experience in an enthusiast motorcycle/motorsports segment.
2. Demonstrable digital marketing leadership history driving a team and organization forward in brand visibility and sales.
3. Experience managing a corporate social media channel with in-house staff, & influencers.
4. Experience with paid Internet advertising channels including sponsored social media, online banner advertising, etc.
5. Strong understanding of Google Analytics and Google AdWords.
6. Knowledge of event planning techniques and organization strategies.
7. Familiarity with digital advertising agencies and managing expenses against quantifiable results.
8. Search engine optimization best practices and ability to develop written content from multiple sources.
9. Strong presentation skills.
10. Participates in creation, editing, and distribution of marketing materials including catalog, price lists, press releases, advertisements, etc.
11. Motorcycles riding experience a big plus.
