Overview
Brand Specialist – Performance Machine
Performance Machine is the leading manufacturer of motorcycle wheels, brake systems, controls, and accessories. Innovation is at Performance Machine’s core; encompassing quality, style, and function supported by superior design, steadfast engineering, and state-of-the-art manufacturing.
PM brands support the industry by continually introducing new brands and products to the custom market to suit your needs and desires. Performance Machine brands support the freedom of the motorcycle lifestyle. We encourage and promote individualism. It is your passion that fuels us.
Supporting the passion of our riders requires us to ensure the rewards strategies deployed enables Performance Machine to attract and retain the best.
Summary & Purpose
The Brand Specialist will develop and implement brand strategies and marketing programs to support, enhance and maintain brand image. Responsibilities
· Develop and communicate each brand strategy.
· Develop and execute key brand initiative and marketing programs to support, enhance and maintain the brand image.
· Coordinate with the Manufacturing, Distribution, Sales, Marketing, Finance and Products representatives to establish forecasts, sales targets, pricing, margins and annual budgets.
· Develop and present new product introduction plans, coordinating sales launch activities and new product releases.
· Work with engineering and supply chain in the development of new products.
· Ensure the brand provides the Supply Chain and end users with the products they need and desire at competitive prices.
· Forecasting, Planning, Setting, and achieving KPI goals using SMART criteria.
· Coordinate with the Supply Chain to schedule product deliveries to support new product releases.
· Provides guidance for the development of print and web-based brand catalogs.
· Oversees the process of discontinuing product with Supply Chain.
· Develop and manage supplier relationships and insures best supplier choice
· Directs the review of market research to anticipate market trends.
· Identify, qualify and create new products and Ensure competitiveness of brand offering.
· Develop and execute product pricing and value strategies.
· Approves product packaging and labeling.
· Maintain open lines of communication with manufacturing and distribution sales via email and telephone alongside Large Account Manager
· Work directly with media contacts to represent the brand.
· Represent the brand at critical trade and consumer show.
· Manages all sponsorship programs
Other Special Requirements
· Energetic and passionate about their product specialty.
· Excellent communicator, both verbally and in writing.
· Good presentation skills.
· Instinctive feeling about future product concepts.
· Curiosity to ask questions with the skill and patience to be a good listener.
· Analytical power to comprehend the market situations.
· Understand and support the detail process of new product development.
· Able to work well with a wide range of people from different parts of the business.
· A team leader, able to inspire others. Ability to Travel (30%), Must have a valid Driver’s License
Works effectively with co-workers, customers and others by sharing ideas in a constructive and positive manner; listening to and objectively considering ideas and suggestions from others; keeping commitments; keeping others informed of work progress, timetables and issues; addressing problems and issues constructively to find mutually acceptable and practical business solutions; addressing others by name, title or other respectful identifier, and; respecting the diversity of our work force in actions, words and deeds.
Any certificates, licenses and/or registrations in this or related fields are appreciated.
Must be computer literate (able to operate Microsoft products)
Able to speak in a professional, clear manner.
