Overview

The Email Program Manager is responsible for driving the email planning and execution process. This role will support the marketing strategy as a whole by leading the delivery of compelling, personalized messages to customers in the interest of improving customer retention and increasing customer lifetime value. this position sits in Portland, OR and reports to the Retention Marketing Manager. Qualified candidates please apply!

Responsibilities:

  • Owns email channel revenue and develops the email calendar
  • Works with Retention Marketing Manager to develop and execute email campaigns which support the promotional calendar and the overall customer retention strategy
  • Leads the email creation, testing, sending and reporting process
  • Develops and implements email segmentation and personalization in support of channel and customer retention objectives
  • Creates customer lifecycle programs to improve overall order frequency and retention
  • Develops and implements email tests to improve the effectiveness of the channel
  • Measures the performance of individual campaigns and provides customer engagement and behavioral insights to Marketing and Merchandising stakeholders to inform future campaigns
  • Collaborates with other members of Marketing & Merchandising to feature compelling content within messages which aims to guide, inform, and entertain customers through their journeys
  • Keeping up to date with email marketing best practices and strategies
  • Other tasks as assigned

Qualifications: 

  • A passion for conducting 1-to-1 customer marketing at scale
  • 3+ years experience managing the email planning and execution process
  • Powersports industry experience such as storefront and make/model/year preferred, but not required
  • 2+ years experience in online retail / digital commerce
  • Experience utilizing email platforms, including familiarity with the platform’s technical language
  • Bachelor’s degree or equivalent experience
  • Demonstrated analytical proficiency
  • Strong written and verbal communication skills
  • Meticulous attention to detail

About MotoSport.com

Our mission is clear: We exist to ensure powersports enthusiasts never miss a ride.

MotoSport.com is more than a powersports company.  We are a gathering of power sports devotees who ride and wrench like there’s no tomorrow… just like our customers.  Because we ‘re living the moto life, we make sure that we have the right parts and gear for you – whoever you are.  But we wouldn’t be that different from the other guys if we just had a ton of stuff, would we?  So we’ll do you one better: here at MotoSport.com we have a wealth of expert knowledge that comes from experience.  That means our customers get the right parts and gear every time, and we go above and beyond to get it there in time.  At the end of it all, we strive to make people (who aren’t that different from us) happy and satisfied… after all, we know what it’s like to be passionate about powersports, so who better to bring that enthusiasm to life than MotoSport?

We take this concept seriously, both personally and professionally, which for employees translates to careers with growth potential and the ability to take ownership and make an impact daily. Perks such as an excellent gear discount, an annual summer Adventure Contest, summer barbecues, and a pet-friendly, hybrid office culture office make for a fun work environment. MotoSport employees will have the benefit of working with colleagues who are passionate about their careers as well as the outdoors. Benefits include annual bonus eligibility, medical, dental, vision, and disability & life insurance, paid maternity and paternity leave, 401(k) matching, and Flexible Spending or Health Savings Accounts.