Overview

Laconia Harley Davidson, Home to America's Oldest Motorcycle Rally, is currently seeking Motorcycle Sales Associates for Bikeweek (June 12-21), seasonal and year around employment. We offer competitive compensation insurance, 401k and vacation benefits.

Major Duties and Responsibilities
 

1. Attain new and used sales targets as assigned by the sales manager
2. Use floor time effectively to meet customer needs and solicit sales of all products
3. Present the features and benefits for all products to customers
4. Show each customer advantages of products versus competing brands
5. Cross-sell additional parts, accessories, riding gear and F&I products with all new and used vehicles.
6. Maintain profit margin objective for all vehicle sales
7. Follow procedures to endure timely and proper completion of all paperwork.
8. Follow procedures for quick and effective handling of warranty items, including tagging and proper storage of these items
9. Introduce customer to the service, parts, general merchandise and F&I departments and their personnel
10. Update Customer Relationship[ Management system entries on a daily basis
11. Conduct the assigned number of outbound sales calls each week.
12. Assure that all customers are introduced (turned over to) wither the General Sales Manager or Sales Manager

• Customer Service
  1. Follow the established American Road Management sales process.
  2. Greet customers immediately, in a courteous and friendly manner.
  3. Handle telephone transactions quickly and courteously.
  4. Ensure that customers are properly qualified for needs, wants and ability to buy.
  5. Practice a feature/benefit selling methodology so that all customers receive consistent treatment.
  6. Use a common and consistent quotation methodology for vehicle sales, trade-ins and purchases.
  7. Conduct a road test, and re-delivery inspection prior to delivery to customer.
  8. Ensure the delivery to customer is an “EVENT” which endears the customer to the dealership.
  9. Contact customers using mailing lists, tickler files and personal follow-up to encourage additional sales and ensure customer satisfaction.
  10. Handle customer complaints reasonably, showing empathy and a positive attitude demonstrating our commitment to “Make Things Right”.
  11. Attend training sessions to keep current with sales techniques and sales department issues.
  12. Cultivate prospects (e.g., showroom customer follow-up, phone-in inquiries, past owners, etc.)
  13. Update CRM on a daily basis. 
• Commitments
• Treat all employees and customer fairly, courteously and with dignity.
• Model SUPERIOR customer service behavior by maintaining positive relationships.
• Meet or exceed the established Minimum Performance Standards regarding:
  • Sales quotas
  • Test Drives
  • Appointment quotas
  • Customer Relationship Management software usage and proficiency
  • Remain current with all Sales Department training available by participating in all training opportunities provided by Management or the Harley-Davidson Motor Company
  • Prospecting for new customers
• Be prompt and available for flexible scheduling
   
  Qualifications and Job Requirements
   
• Must have the ability to work with a broad customer base
• High energy level
• Excellent communication skills and demonstrated “closing skills”
• Knowledge and experience with sales of Harley-Davidson motorcycles, and other products sold by the dealership, or the demonstrated ability to quickly learn.
• Must be able to work effectively with all areas of the dealership to maximize both the buying experience foe the customer and the profitability of the dealership.
• Must have a valid driver’s license with a “Motorcycle Endorsement”
   
  Physical Demands
• The noise level in the work environment is occasionally loud.
• Must be able to balance and push an 800+ lb. motorcycle.
• Spend the majority of the day on your feet.
   
   
  Working conditions
   
• Is potentially exposed to battery acid, gasoline, chemical cleaning materials or other toxic chemicals commonly found in a motor vehicle service department.
• Occasionally exposed to exhaust fumes or other airborne particles.