Overview
Michelin Brand Manager
Location: Boise, Idaho
Summary
Plans, develops, and implements brand strategies and marketing programs in conjunction with the factory for a motorcycle street and dirt tire line by performing the following duties.
Essential Duties and Responsibilities include the following, other duties may be assigned:
- Qualified candidate acts as primary contact between manufacturer and distributor.
- Travel required domestically around twenty full weeks annually with occasional international travel.
- Develop a working relationship with outside sales representatives and their dealers to grow and maintain market share.
- Works directly with factory on branding direction, develops and executes brand marketing programs.
- Reviews market research to anticipate competition and market trends and translate consumer attitudes into new branding directions.
- Consults with development teams on market requirements and product features.
- Communicates brand strategies to sales, and other departments.
- Develops sales programs, and advertising campaigns.
- Works directly with media outlets to promote product line.
- Coordinates with purchasing department to order and schedule product.
- Works with other departments to help develop advertising and promotional programs, pricing, and display items.
- Assists in planning and coordination of product launch.
- Guides creation and aides in development of product portfolio and catalog.
- Evaluates and analyzes program results and presents recommendations for changes in brand strategy.
Competencies
Collects and researches data; Uses intuition and experience to complement data; Develops project plans; Coordinates projects; Communicates changes and progress; Understands business implications of decisions; Demonstrates knowledge of market and competition.
Experience
A minimum of two years of experience and/or training in the power sports industry is required.
Computer and Mathematical Skills
Must have a broad knowledge base of Excel, Word and PowerPoint software. Ability to calculate figures and amounts such as discounts, interest, commissions, proportions, and percentages.
Other Skills and Abilities
Must be knowledgeable and passionate about the Motorcycle industry. Needs current knowledge of trends in marketplace on-road / off-road motorcycle industry, as well as a strong understanding of individual dealer needs.
***Employment is contingent upon successfully passing a pre-employment drug screen and criminal history background check.***
About Western Power Sports
Join WPS
At Western Power Sports, our motto is "work hard, play hard". We are seeking individuals who are passionate about life and bring that energy to their careers. As a member of our team, you will be exposed to the fast-paced powersports environment, which has experienced explosive growth over recent years. We offer competitive pay and benefits coupled with potential for career growth.
Company Culture
Love the great outdoors? Love riding anything with two wheels? Four wheels? Skis? Based in beautiful Boise, Idaho, access to the great outdoors is just outside your front door. So what is it we do? We like to say “we sell fun.” As one of the fastest growing wholesale distributors of aftermarket powersports parts, apparel, and accessories, we are a group of enthusiasts that work hard, play just as hard, and sell fun products to a nationwide network of dealers and fellow enthusiasts.
Beyond our enthusiasm for the powersports industry, we provide many perks besides easy access to a sportsman’s paradise. Take advantage of a fully groomed motocross track, during scheduled company ride days, at our on-site test motocross track; get in a lunchtime workout session at our state-of-the-art gym facility—complete with half-court basketball court; or, take part in our weekly group mountain bike ride.
What else? Well, in case you haven’t noticed already, we like to have fun around here. We value a casual office atmosphere paired with an intense competitive drive to succeed. We strive to bring our customers the best product, service and delivery in the friendliest, most helpful manner possible—while at the same time having fun and enjoying what we do. Sound like fun? Then join us!
