Overview

Job Summary –
McKibben Powersports is committed to delivering the highest-level retail experience to our customers, employees,
and community. Working together is the key to making McKibben Powersports a great place to work. We want
people who can contribute to a customer-centric environment and that are hungry to join our winning team.
We are looking for a motivated Marketing Director to support one of the fastest growing powersports dealerships in
central Florida. As a member of the leadership team, the Marketing Director will be responsible for leading our
marketing efforts for multiple stores to ensure that we continue to cultivate quality leads, increasing overall sales.
The Marketing Director will partner with our sales management to deliver on weekly and monthly lead targets as
well as other marketing performance measures. Excellent interpersonal skills and a proven track record are required
to be successful in this role.

Primary Responsibilities –
• Responsible for increasing digital and foot traffic through the dealerships
• Developing marketing strategies for new products, aging products, and other campaigns as needed
• Manage annual marketing budget for multiple locations including social media and other advertisements
• Manage the spend of co-op dollars for each manufacturer annually, optimizing impact to the dealership
• Organizing promotional events and coordinating day-of deliveries and staffing
• Reviewing current marketing campaigns for weaknesses and developing solutions within budget constraints
• Analyzing website lead conversion rates and the effectiveness of promotions to determine what drives sales
• Manage Google Ad-words to optimize digital traffic and spend across various segments
• Analyze marketing spend to determine best course of action regarding areas to invest and divest
• Leverage social media and other digital channels to help drive traffic into the dealership and website
• Identifying potential new markets and creating a plan to enter the market
• Regularly benchmark within and outside of our industry to ensure we’re informed of latest trends
• Brainstorming fresh advertising ideas with senior management
• Become knowledgeable and proficient in teaching all high-tech features of our vehicles for sale
• Greet and offer assistance to any customer who enters the dealership showroom or sales lot a needed
• Learn to perform all other steps of the sales process in accordance with company standards
• Regularly report to the General Manager regarding objectives, planned activities, reviews, and analysis
• Lead monthly marketing reviews with store General Managers and ownership
• Other duties as assigned based on business needs.

Expected Areas of Competence –
• Must be able to function effectively as a member of a team
• Must have a demonstrated mastery of driving customers into a retail store
• Professional appearance and work ethic
• Must be able to interact with a diverse group of people to create an environment that is equitable, inclusive,
and cooperative.
• Ability to make time bounded decisions characterized by logic and reasoning while keeping the
organization’s vision and values at the forefront.
• Ability to work independently with minimal oversight required.
• Prioritize and handle multiple duties/projects at one time.
• Strong computer and phone abilities (Internet, MS, Outlook, CRM)

Education/Job Requirements
• 5+ years marketing experience required; marketing leadership strongly preferred
• Powersports/Automotive experience preferred
• Strong leadership skills
• Bachelor’s degree strongly preferred but not required
• Excellent customer service, organizational, and negotiation skills
• Outgoing personality and willing to work with the public and on daily basis
• Highly professional and dependable
• Self-motivated, goal-oriented, and enthusiastic presence in a team environment
• Strong written and communication skills

Physical Requirements – Working conditions are normal for an office environment.

Travel Requirements – 10%-30%

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex,
national origin, disability, and protected veteran status.