Overview

Mobile Bay Harley-Davidson is hiring for a Marketing Manager that will be expected to take charge of all marketing campaigns of the dealership. You must be able to strategize using available resources to promote sales in our industry. As the marketing coordinator the candidate of choice will work with our GM/Partner to develop and execute marketing strategies to promote the business based on demographic data.

REQUIREMENTS

  • Identify a target market, design and implement seasonal marketing plans for the dealerships and company.
  • Develop brand portfolios based on the firm’s business objectives and strategies
  • Develop strategies for marketing the firm considering the nature of the market, property rights, cost as well as the company’s policy.
  • Draw and implement the company’s marketing operations budget
  • Develop marketing campaign strategies
  • Liaise with the media suppliers of the company to agree to which format advertising should take
  • Ensure that, advertising campaigns comply by laws, company policy and taste of target market
  • Develop and effective client contact system Ensure the effectiveness and efficiency of communications within and without the company.
  • Ensure the good communication with company’s GM’s and internal marketers
  • Develop and manage a marketing team
  • Develop and manage a marketing database
  • Perform public relations functions
  • Collaborate with the GM’s to ensure that quality standards are met.
  • Observing the response to marketing campaigns and then choose which campaign will be received by targeted audience.

QUALIFICATIONS

  • A first degree in marketing or its equivalence
  • A professional certificate or diploma is an added advantage
  • Membership of a professional marketing society is highly recommended
  • Skills and knowledge of industry
  • Ability to cope in high impact fast paced environment
  • Ability to deal with difficult customers
  • Calm under all situations
  • Excellent decision making and analytical skills
  • Good communication and networking skills
  • Excellent team player
  • Must be prepared to work on initiative
  • Extremely neat and decent in appearance
  • Good listening and comprehension skills
  • Fast learner

About Mobile Bay Harley-Davidson

Welcome to Mobile Bay Harley-Davidson® in Mobile, Alabama

We are a full service Harley-Davidson® dealership with a knowledgeable sales staff with many years of experience satisfying our customers' needs. Our inventory of New Harley-Davidson® & Pre-Owned Motorcycles is second to none. Feel free to browse our inventory online, request more information about motorcycles or inquire about motorcycle financing. You can also schedule a test ride at anytime to find which Harley® is the right fit for you.

Our goal is to provide the absolute best dealership experience possible! We have a knowledgeable staff that is ready to help you with all of your Harley-Davidson® needs. Come visit us and check out our Parts and MotorClothes® departments to accessorize your bike or to gear up for the road. We also have a full Service department to help you ensure your bike is riding safely.

Check back with us often for news on exciting events on our upcoming events page for updates and events happening at the dealership.