Marketing Manager

Overview

Pro Moto Billet and Fastway are headquartered in Nampa, Idaho (Boise area) and are the manufacturers and distributors of high quality performance products for dirt bike riding, offroad and motocross racing. www.promotobillet.com

Marketing Manager
       I.      POSITION PURPOSE
The Marketing Manager is responsible for creating the marketing messages of the Pro Moto Billet and Fastway brands to create sales leads, growth and awareness of our superior products.  This position is also a key leadership role for the entire organization.   One will work collaboratively with the President, Operations Manager and Sales Manager to create strategic plans for growth, create structures of fiscal responsibility and to empower and grow our human resources.
     II.      DUTIES AND RESPONSIBILITIES

1. Manage Marketing Budget and Success

·         Create and be accountable to the annual marketing budget.
·         Manage marketing budget to be effective through monitoring campaigns effectiveness and making appropriate changes.
 

2. Coordinate Advertisement and Placement

·         Create and place advertising in print, web, video, social, and web forums.
·         Create and manage the media placement budget.
 

3. Website Development

·         Further develop and maintain our website(s) for maximum effectiveness and to be user friendly.
·         Expand Shopping cart effectiveness and customer contact programs.
 

4. Graphic Design and Messaging

·         Create and maintain a uniform look and feel for all branded materials including: printed, web, sportswear, packaging, tradeshows, event vehicles, etc.
·         Illustrate and communicate the appropriate slogans, features and benefits of our product lines.
 

5. Media Relations

·         Create and manage the press releases program to communicate Pro Moto Billet and Fastway race wins, new product developments and company information to the appropriate channels.
·         Work closely with editors to have accurate and frequent editorial content.
 
       6.  Domestic Sales
·         Work with our dealers, consumers, rider support team and the Sales Manager to create marketing programs, events and campaigns that lead to sales growth.
 
 
       7.  International Exports
·         Work with our international distributors to further their marketing efforts and share resources to increase brand awareness and sales growth.
·         Identify new international markets to enter and work with the Sales Manager to implement growth in exports.
 
       7.  Internal and Company Communications
·         Responsible for internal communications written and oral to maintain unity and awareness throughout our organization.
  III.      Education and Experience:
Candidate will have a Bachelor’s degree in marketing and business management; and working experience that demonstrates competency in the above skills.
  IV.      Skills:
Ideal candidate will possess and have a high interest in managerial and people skills, and be a powerful communicator inside and outside of our company.  Must understand the technical side of marketing to measure and track effectiveness and make appropriate changes to projects and campaigns.   It is imperative to have a high level of project management skills and be willing to train and develop others.   
Candidate must be competent with Microsoft Office applications.