Overview

Summary
Plans and directs marketing of organization's products and services by performing the following duties personally or through subordinate supervisors.
 
Essential Duties and Responsibilities include the following. Other duties may be assigned.

  •  Establishes strategic marketing plans to achieve corporate objectives for products and services.
  • Develops and executes comprehensive marketing plans and programs, both short and long range, to support sales and revenue objectives of organization.
  • Researches, analyzes, and monitors financial, technological, and demographic factors to capitalize on market opportunities and minimize effects of competitive activity.
  • Develops and manages marketing operating budget.
  • Plans and oversees advertising and promotion activities including print, online, electronic media, and direct mail.
  • Evaluates and recommends distribution channel development programs.
  • Negotiates contract terms with outside agencies, magazines and electronic media.
  • Serves as liaison with outside agencies on ongoing promotional campaigns.
  • Oversees development and production of promotional and collateral materials.
  • Develops and recommends product positioning, packaging, and pricing strategy, together with Design and Sales department, to produce the highest possible long-term market share.
  • Achieves satisfactory profit/loss ratio and market share in relation to preset standards and industry and economic trends.
  • Ensures effective control of marketing results, and takes corrective action to guarantee that achievement of marketing objectives falls within designated budgets.
  • Oversees and evaluates market research and adjusts marketing strategy to meet changing market and competitive conditions.
  • Monitors competitive products and marketing activities.
  • Oversees development and maintenance of customer database.
  • Establishes and maintains relationships with industry influencers and key community and strategic partners.
  • Resolves conflicts and facilitates changes in structure of marketing group to ensure objective fulfillment and swift response to marketing problems and opportunities.
  • Conducts marketing surveys on current and new product concepts, and provides feedback for future product development.
  • Guides preparation of marketing activity reports and presents to executive management.
  • Establishes and maintains a consistent corporate image throughout all product lines, promotional materials, and events.

 
Supervisory Responsibilities                                                                               
This job may come with supervisory responsibilities over 2-4 employees.
 
Qualifications
 
Design – Generates creative solutions; Translates concepts and information into images; Uses feedback to modify designs; Applies design principles; Demonstrates attention to detail.
 
Project Management – Develops project plans; Coordinates projects; Communicates changes and progress; Completes projects on time and budget; Manages project team activities.
 
Oral Communication – Speaks clearly and persuasively in positive or negative situations; Listens and gets clarification; Responds well to questions; Demonstrates group presentation skills; Participates in meetings.
 
Business Acumen – Understands business implications of decisions; Displays orientation to profitability; Demonstrates knowledge of market and competition; Aligns work with strategic goals.
 
Professionalism – Approaches others in a tactful manner; Reacts well under pressure; Treats others with respect and consideration regardless of their status or position; Accepts responsibility for own actions; Follows through on commitments.
 
Innovation – Displays original thinking and creativity; Meets challenges with resourcefulness; Generates suggestions for improving work; Develops innovative approaches and ideas; Presents ideas and information in a manner that gets others' attention.
 
Education
Bachelor’s degree (B. A.) or five to ten years related marketing experience; or equivalent combination of both.
 
Language Skills                
Ability to read, analyze, and interpret general business periodicals, professional journals and technical procedures.  Ability to write reports, business correspondence, and procedure manuals.  Ability to effectively present information and respond to questions from groups of managers, clients, customers, and the general public.
 
Computer and Mathematical Skills
Ability to calculate figures and amounts such as discounts, interest, commissions and profit percentages.  Working knowledge of Excel spreadsheet, PowerPoint presentations and Word processing software is a must along with experience in Outlook and with the Internet.
 
Powersports Experience:
Must possess a passion for motorsports and be an enthusiast. Must own one or more of the following; motorcycle (on or offroad), snowmobile, ATV or UTV. Motorcycle endorsement a huge plus, but not required. 

About Western Power Sports

Join WPS

At Western Power Sports, our motto is "work hard, play hard". We are seeking individuals who are passionate about life and bring that energy to their careers. As a member of our team, you will be exposed to the fast-paced powersports environment, which has experienced explosive growth over recent years. We offer competitive pay and benefits coupled with potential for career growth.

Company Culture

Love the great outdoors? Love riding anything with two wheels? Four wheels? Skis? Based in beautiful Boise, Idaho, access to the great outdoors is just outside your front door. So what is it we do? We like to say “we sell fun.” As one of the fastest growing wholesale distributors of aftermarket powersports parts, apparel, and accessories, we are a group of enthusiasts that work hard, play just as hard, and sell fun products to a nationwide network of dealers and fellow enthusiasts.

Beyond our enthusiasm for the powersports industry, we provide many perks besides easy access to a sportsman’s paradise. Take advantage of a fully groomed motocross track, during scheduled company ride days, at our on-site test motocross track; get in a lunchtime workout session at our state-of-the-art gym facility—complete with half-court basketball court; or, take part in our weekly group mountain bike ride.

What else? Well, in case you haven’t noticed already, we like to have fun around here. We value a casual office atmosphere paired with an intense competitive drive to succeed. We strive to bring our customers the best product, service and delivery in the friendliest, most helpful manner possible—while at the same time having fun and enjoying what we do. Sound like fun? Then join us!