Overview
Harley-Davidson of Greenville, South Carolina is looking for the right person to join our team.
Summary Description
Plans and executes marketing, advertising, and product promotion activities, consistent with the goals and objectives of the organization.
Key Result Areas
Marketing
Advertising and Promotion
Customer Service
Major Duties and Responsibilities
Marketing
Responsible for the creation and implementation of the dealerships marketing plan; also maintains routine updates of the marketing plan.
Conduct market research activities and analysis and establishes data management to improve the dealerships marketing efforts
Coordinate the development and implementation of the dealerships marketing, advertising, and public relations activities.
Organize community events for the dealership, such as fashion shows, open houses, motorcycle rides, and charity events; also organize HOG chapter activities.
Develop and manage annual marketing budgets, regularly monitors expenditures, and prepares summary assessments and reports.
Monitor and analyze marketing promotion results to determine effectiveness of each promotion campaign.
Attend training sessions to keep current with marketing techniques.
Advertising and Promotion
Direct and coordinate production of advertising and promotional spot announcements, press releases, and direct mailings to customers.
Create, review, and/or oversee social media, television and radio spots, and other promotional publications.
Professionally promote the dealerships products and services to attract new customers and/or target markets.
Oversee and manage Rewards Program.
Customer Service
Contact customers using mailing lists, tickler files, and personal follow-up to encourage additional sales, maintain customer relationship, and ensure customer satisfaction.
Other Duties
As assigned.
Supervisory Responsibilities
No Supervisory Responsibilities
Commitments
Treat all employees and customers fairly, courteously, and with dignity.
Model superior customer service behavior for all marketing personnel by maintaining positive relationships with customers, employees, GMs, and owners.
Be prompt and available for flexible scheduling.
Be honest and fair in all business dealings.
Qualifications and Job Requirements
College Degree preferred, but will consider all candidates.
Ability to get along with a broad customer base
Excellent communication skills
Prefer experience and/or training in promotional activities.
Prefer knowledge and experience with marketing of Harley-Davidson motorcycles, and other products sold by the dealership, or the demonstrated ability to quickly learn
them. If you would like to join the largest volume dealer in South Carolina, apply today and send us your resume. No phone Calls please!
