Overview

Salary Range: $60,000-$85,000

NOW HIRING: Assistant Sales Manager
Lucky Peach Harley-Davidson – Morrow, GA

We’re looking for a motivated, energetic, and experienced Assistant Sales Manager to help lead our sales floor to victory. If you love motorcycles, know how to close a deal, and thrive in a fast-paced, high-energy environment—this is your shot.

Position Overview:
The Assistant Sales Manager plays a critical role in driving the success of our sales team. You’ll support the General Sales Manager in overseeing day-to-day operations on the floor, coaching Fit Specialists, maintaining strong closing ratios, and delivering an exceptional customer experience.

You’ll be the go-to leader on the floor—motivating the team, keeping deals moving, and helping make every customer feel like family.

This is a SALARY + COMMISSION role.

Key Responsibilities:
Sales Floor Leadership: Act as the frontline manager for all sales activity. Support Fit Specialists, monitor traffic, and jump in to assist with deals and customers as needed.
Team Coaching: Provide daily guidance and coaching to sales team members to develop skills, build confidence, and hit performance targets.
Deal Structuring: Work with the sales and F&I teams to structure profitable deals that meet customer needs and dealership goals.
Customer Experience: Ensure every customer is greeted, guided, and given top-tier service from start to finish.
Inventory Management: Stay familiar with current inventory and help manage floor layout and product presentation.
Goal Setting & Accountability: Assist with setting team sales targets and holding team members accountable for hitting them.
Problem Solving: Handle escalations and challenges on the floor in a calm, confident, and professional way.

Qualifications:
Proven experience in a sales management or floor leadership role—Harley-Davidson or automotive dealership experience preferred.
Excellent communication and leadership skills with the ability to inspire and energize a team.
Strong understanding of the sales process, from greeting to close.
Confident in overcoming objections and closing deals.
Must be organized, dependable, and highly motivated to hit goals.
Knowledge of CRM systems, desking deals, and inventory processes.
Passion for motorcycles and motorcycle culture is a huge plus.

Why Join Lucky Peach?
We’re not your average dealership—we’re building a brand and a culture that rides hard, works hard, and celebrates every win. If you want to be part of a team that supports each other, pushes boundaries, and loves what they do, you’ll fit right in.

Apply today and help lead the charge at Lucky Peach Harley-Davidson.
Let’s get it.