Overview
Salary Range: 45k-55k
We are looking for a highly motivated, hardworking, motorcycle enthusiast to join our amazing team! Successful candidates will find creative ways to attract riders and those who dream of owning and riding. Candidates must be skilled in all areas of social media, texting, emailing, websites, driving floor traffic, and direct marketing. Candidates must be able to formulate dynamic and innovative campaigns and promotions, envision imaginative advertising materials, and direct the team to successfully develop and implement them. We pride ourselves on being THE place to go and almost always have something going on. This requires flexibility as timelines change, priorities are shifted, and events are supported.
Responsible for daily posts/tweets to all applicable social media outlets. Other duties include coordinating the marketing calendar with online activity, tracking social media influence measurements, partnering with other departments to ensure proper online messaging and relevancy, ensuring consistency of messages across multiple networks, preparing reports to update internal staff on usage statistics, and continuous monitoring and coverage of all sites. Employees may also perform other related duties to meet the ongoing needs of the organization.
Requirements:
Understands the social media universe including Facebook, Twitter, Instagram, YouTube, etc.
Possesses strong computer/internet skills
Able to work effectively in a multi-tasking environment.
Proficient with Microsoft Office products
Knowledge and understanding of market trends.
Able to make creative suggestions in the interest of the organization.
Social media marketing experience is required.
Degree in Marketing/Advertising/Entertainment Business recommended.
Personal or professional experience with motorsports.
Full-time, Tuesday through Saturday work week.
Benefits:
Competitive compensation plan:
Annual compensation targeting $45,000-$55,000
Dental, Medical, 401K, Life Insurance, Disability Insurance (long and short term)
Paid time off for vacation and holidays
Qualifications
The ideal candidate will possess a combination of skills and experiences in social media, digital, mobile, local community event & sponsorship marketing, SEO/SEM, CRM, public relations, and project management.
3-5 years of experience dedicated to social media and/or digital media focused on top-tier consumer brand marketing or retail brand
Experience in customer communications role (i.e……email marketing, direct mail marketing, or live call marketing)
Experience within the retail power sports industry required
Demonstrated experience in building relationships with regional retail marketing leaders, General Managers, and/or store personnel
Experience evaluating marketing performance and consulting on optimization plans
Demonstrated experience building marketing plans and executing marketing plans.
Additional Skills
Knowledge of functionality of social platforms (paid products, targeting capabilities, insights tools, PowerEditor, Google Analytics, etc.).
Knowledge of functionality of digital content strategy and website conversion tracking tools.
Experience planning and executing digital programming that supports key areas of brand outreach – ranging from influencer programs to paid media programming, to CRM and support of offline retail & sponsorship marketing activities.
Has functioned in project management of digital marketing – ensuring delivery of activations on time and within budget, managing the agency partners and other internal/store-level teams.
Has demonstrated advanced knowledge of social platforms, web platforms, specific rules of engagement for brand/advertisers, and general platform policies.
Has exhibited a thorough understanding of digital marketing practices (e.g. mobile, social platforms/APIs, third-party listening, publishing, and vendor-specific toolsets).
Has come to understand web-build processes and has familiarity with SEO, advanced knowledge of social CMS tools, social listening, social APIs, social vendors, mobile technologies
Has demonstrated fluency with research/organic search techniques/methodologies and applications supporting development execution/optimization of brand campaigns.
Has functioned in a project management role, managing deliverables against social strategies.
Additional Information
All your information will be kept confidential according to EEO guidelines.
