Overview
For the right individual we offer a sign on bonus and/or relocation assistance up to $10,000.00 total. (Depending on Experience)
Position Summary
The Powersports Sales Manager is responsible for driving unit sales, maximizing front-end gross profit, and leading the sales team to consistently exceed dealership goals. This role oversees all showroom sales activity, including deal structuring, CRM accountability, inventory positioning, and customer experience.
This is a results-driven leadership position focused on performance, accountability, and profitability.
Key Responsibilities
Sales Performance & Leadership
Lead and manage all Ride Specialists / Sales Associates
Drive monthly unit sales targets and gross profit objectives
Desk deals and ensure profitable deal structures
Maintain control of pricing strategy and margin integrity
Monitor and enforce daily sales activity and follow-up
CRM & Lead Management
Oversee CRM (DP360) to ensure:
immediate lead response
proper follow-up cadence
appointment setting and show rates
Hold team accountable for pipeline management and conversion
Customer Experience
Ensure every customer receives a high-energy, professional buying experience
Step in to TO customers, overcome objections, and close deals
Maintain dealership reputation for:
transparency
speed
customer satisfaction
Inventory & Merchandising
Collaborate with leadership to:
stock the right units
maintain inventory turn
Ensure showroom and lot are:
clean
organized
sales-ready
Team Development & Training
Train and coach sales staff on:
product knowledge
objection handling
closing techniques
Conduct daily sales meetings and performance reviews
Build a competitive, high-performance sales culture
Performance Metrics (KPIs)
Responsible for driving and tracking:
Total units sold (monthly)
Gross profit per unit
Finance & warranty penetration
Appointment set / show / close ratios
Lead response time
QualificationsRequired
2+ years of powersports, automotive, or high-volume retail sales experience
Proven ability to:
close deals
manage gross profit
hit sales targets
Preferred
Prior sales management experience
CRM experience (DP360 preferred)
Experience in:
F&I processes
deal structuring
Skills & Traits
Strong closer and negotiator
Competitive and results-driven
High sense of urgency
Leadership mindset with accountability
Organized and detail-oriented
Pay: $100,000.00 – $200,000.00 per year
Benefits:
401(k)
401(k) matching
Dental insurance
Disability insurance
Employee discount
Flexible spending account
Health insurance
Health savings account
Paid time off
Relocation assistance
Vision insurance
