Fit Specialist (Motorcycle Sales)

Overview

Summary Description

Provide prompt, dependable, high quality, motorcycle sales to customers by using current proactive feature benefit sales techniques.

Major Duties and Responsibilities:

· Attain new and used sales quotas as agreed upon with the sales manager.

· Use floor time effectively to meet customer needs and solicit sales of all products.

· Present the features of all products to customers along with their benefits.

· Show each customer advantages of products over competing brands.

· Maintain the computerized inventory control system along with net profit objectives which eliminate the possibility of “lower than anticipated” profits.

· Cross sell additional parts, accessories, HOG memberships, F&I products, Warranties & service contracts etc. with all new and used vehicles.

· Maintain profit margin objective for all vehicle sales.

· Follow procedures to ensure timely and proper completion of all paperwork.

· Follow procedures for quick and efficient handling of warranty items, including tagging and proper storage of these items.

· Introduce new customers to the service, parts, general merchandise and F&I departments and their personnel.

Customer Service:

· Follow the C.U.S.T.O.M. sales process.

· Greet customers immediately, in a courteous and friendly manner.

· Handle telephone transactions quickly, and courteously.

· Ensure customers are properly qualified for needs, wants, and ability to buy.

· Practice a feature / benefit selling methodology so that all customers receive consistent treatment when doing business.

· Use a common and consistent quotation methodology for vehicle sales, trade-ins and purchases.

· Conduct a road test, and pre-delivery inspection prior to delivery to customer.

· Ensure the delivery to customer is an “EVENT” which endears the customer to the dealership.

· Contact customers using mailing lists, tickler files and personal follow-up to encourage additional sales and ensure customer satisfaction.

· Handle customer complaints reasonably, showing empathy and a positive attitude, and demonstrate our commitment to “Make Things Right”.

· Attend training sessions to keep current with sales techniques and sales department issues.

· Cultivate prospects (e.g., showroom customer follow-up, phone-in inquiries, past owners, etc.).

Other Duties:

· As assigned

Supervisory Responsibilities:

· No Supervisory Responsibilities

Commitments:

· Treat all employees and customers fairly, courteously, and with dignity.

· Model superior customer service behavior for all sales personnel by maintaining positive relationships with customers, employees GM and owner(s).

· Remain current with all Sales department training available by reviewing ProSell & P.A.C.E. tapes and attending seminars, workshops, and other related training programs assigned by the Sales Manager.

· Be prompt and available for flexible scheduling.

· Be honest and fair in all business dealings.

· Meet or exceed sales quotas on a regular basis.

· Continually learn more about the products and services you sell. Stay current on motorcycle trends and selling features.

Qualifications & Job Requirements:

· Must have the ability to get along with a broad customer base.

· High energy level.

· Excellence communication skills and demonstrated “closing skills”.

· Knowledge and experience with sales of Harley-Davidson/Buell motorcycles, and other products sold by the dealership, or the demonstrated ability to quickly learn them.

· Must be able to work effectively with all areas of the dealership to maximize both the buying experience for the customer and the profitability of the dealership.

· Ability to work in commission -based sales environment.

Physical Demands:

· The noise level in the work environment is usually loud.

· Must be able to stand for long periods of time.

· Ability to keep balance and push large motorcycles.

· Requires the use of both hands.

· Frequently requires to bend, stoop, crouch, reach, handle tools, and lift 75 lb. of material.

· Heavy work exerting up to 100 pounds of force occasionally, and / or up to 50 pounds of force frequently, and / or up to 20 pounds of force constantly to move motorcycles and other objects.

Working Conditions:

· Is potentially exposed to battery acid, gasoline, chemical cleaning materials or other toxic materials commonly found in a motor vehicle service department.

· Occasionally, exposed to exhaust fumes or other airborne particles.

· Frequently works around moving motorcycles

· Must have ability to operate a motorcycle