General Sales Manager

• Oversee and manage all operations of new and pre-owned vehicles.

• Ensure sales department contributes acceptable levels of gross and net profit.

• Ensure sales personnel are well trained, motivated, and available when needed.

• Determine sales quota’s for sales personnel in accordance to their skill levels.

• Oversee sales, trade-ins, and delivery of all new and used vehicles.

• Maintain a sales history and/or vehicle history log book.

• Establish realistic forecasts.

• Initiate and maintain an inventory control system along with net profit objectives which eliminate the possibility of “lower than anticipated” profits.

• Become familiar and efficient with all phases of the computer system required for sales management.

• Maintain a balanced new unit inventory in proportion to sales.

• Establish procedures to ensure timely and proper completion of all paperwork.

• Maintain showroom with a variety of vehicles set-up with different accessories and paint schemes, displayed in a well lighted environment which draws customers.

• Initiate procedures for quick and efficient handling of warranty items, including tagging and proper storage of these items.

• Maintain clean efficient facilities.

2)

Customer Service

• Provide prompt, dependable, high quality, vehicle sales to customers by using current pro-active feature benefit sales techniques.

• Greet customers immediately, in a courteous and friendly manner.

• Handle telephone transactions quickly, and courteously.

• Ensure customers are properly qualified for needs, wants, and ability to buy.

• Institute a feature / benefit selling methodology so that all customers receive consistent treatment when doing business.

• Ensure cross sales of P&A, financing, general merchandise, warranties, HOG Dues, insurance products and services.

• Develop and ensure use of a common and consistent quotation methodology for vehicle sales, trade-ins and purchases.

• Establish and ensure road test, pre-delivery inspection, and vehicle delivery policies and procedures are followed.

• Handle customer complaints reasonably, showing empathy and a positive attitude, and demonstrate our commitment to “Make Things Right”.

3)

Management

• Maintain sales follow‑up programs.

• Maintain budgeted revenue and expense objectives.

• Develop promotional campaigns in conjunction with the parts and service departments.

• Maintain efficiency reports on sales representatives.

• Provide reports to GM, as requested.

• Develop monthly and annual objectives for the department in collaboration with GM.

• Attend training sessions to keep current with sales department issues.

4)

Other Duties

• As necessary

• Establish departmental work schedule, balancing the work load of all employees.

• Train Sales Representatives to use consistent and current sales methodologies.

• Set policies and procedures for sales department.

• Manage employee performance (evaluate and council) and conduct performance reviews in a timely manner.

• Assist with recruiting, interviewing, hiring, and terminating employees.

• Forward records of all employee performance reviews, disciplinary actions, job promotions, pay adjustments and letters of recommendation to appropriate personnel for placement in personnel files. 

• Provide training for all sales employees (seminars; workshops; sales schools, etc.).

• Treat all employees and customers fairly, courteously, and with dignity.

• Model superior customer service behavior for all sales personnel by maintaining positive relationships with customers, employees GM and owner(s).

• Remain current with all sales department training available by reviewing ProSell & P.A.C.E. tapes and attending seminars, workshops, and other related training programs.

• Be prompt and available for flexible scheduling.

• Be honest and fair in all business dealings.

• Demonstrate an interest in growing the sales business.

• Focus on quality.