Overview
General Manager Opportunity – Powersports / Harley-Davidson Dealership
Confidential Search
An established, high-volume Harley-Davidson dealership is conducting a confidential search for an experienced General Manager. We are seeking a proven leader who knows how to motivate teams, drive performance, and build a culture rooted in accountability, integrity, and results.
This role requires a hands-on operator with strong business acumen and an intense focus on growing motorcycle sales while ensuring every department performs at a high level.
Key Responsibilities
• Lead all dealership operations including Sales, F&I, Service, Parts, MotorClothes, and Marketing
• Drive motorcycle unit growth through disciplined process, inventory strategy, and staff development
• Recruit, coach, and retain top talent while building a performance-driven culture
• Establish clear expectations, measurable goals, and consistent accountability across departments
• Manage financial performance, including P&L ownership, expense control, and profitability
• Deliver an exceptional customer experience that strengthens loyalty and reputation
• Ensure strict adherence to ethical standards, compliance requirements, and company policies
• Collaborate with ownership to execute long-term strategic initiatives
Ideal Candidate
• Current or former General Manager, GSM, or senior dealership leader within powersports, automotive, or a comparable retail environment
• Demonstrated success increasing unit sales and overall dealership profitability
• Strong leadership presence with the ability to inspire teams and develop future leaders
• Operationally sharp with deep understanding of variable and fixed operations
• High character individual — ethics are non-negotiable
• Growth-minded professional seeking a long-term home with upward opportunity
What We Offer
• Stable, growth-oriented organization
• Significant leadership autonomy
• Competitive compensation with performance incentives
• Opportunity for career advancement within a respected dealer group
• Professional environment built around accountability and support
Confidentiality
This is a confidential search. All inquiries and candidate information will be handled with the highest level of discretion. If you are a driven leader ready to make a meaningful impact and lead a dealership to the next level, we encourage you to apply.
