Overview
About Us
We are a premier Harley-Davidson dealership dedicated to delivering an exceptional customer experience, building lifelong riders, and driving a high-performance culture. Our dealership is more than a showroom—it’s a destination for enthusiasts, community events, and the Harley lifestyle.
Position Overview
We are seeking a dynamic, results-driven General Manager to lead all aspects of dealership operations. This individual will be responsible for driving profitability, managing department leaders, and ensuring a best-in-class customer experience across Sales, Service, Parts, MotorClothes, and Finance.
Key Responsibilities
Leadership & CultureLead, mentor, and develop department managers and staff
Foster a high-energy, customer-first culture aligned with the Harley-Davidson brand
Recruit, train, and retain top talent
Operational Excellence, Oversee daily operations across all departments
Ensure departments meet or exceed performance and profitability targets
Maintain compliance with company policies and manufacturer standards
Sales & Profitability, Drive unit sales, F&I performance, and accessory penetration
Monitor KPIs, financial statements, and inventory levels
Develop and execute strategic plans to increase revenue and market share
Customer Experience, Ensure an exceptional and consistent customer journey
Resolve escalated customer concerns professionally and efficiently
Build strong relationships within the local riding community
Marketing & Community Engagement, Oversee dealership marketing initiatives and promotions
Lead and support events, rides, and community outreach
Strengthen brand presence both in-store and online
Qualifications
2+ years of dealership management experience (motorcycle or automotive preferred)
Proven track record of driving sales growth and profitability
Strong leadership, communication, and organisational skills
Financial acumen with experience reading and managing P&L statements
Passion for motorcycles and the Harley-Davidson lifestyle
Experience with CRM, DMS systems, and inventory management tools
What We Offer
Competitive base salary + performance bonuses
Health, dental, and vision insurance
Paid time off and holidays
Employee discounts on motorcycles, parts, and apparel
Opportunity to lead a high-profile dealership and grow your career
