Marketing Manager / Events Coordinator / SEO/SEM

Overview

This position is a key role in executing the dealership level marketing activities for an extremely high-volume, successful and fast paced Harley-Davidson brand retail store/group.  This position will need someone who is extremely focused and organized with preferably a strong track record in the Powersports world.

He or she will ensure the efficient execution of :

Responsibilities:

• Provide stellar (boardroom like) communication skills
• Manage and oversee the Marketing Department alongside the General Manager and other Department Managers to ensure a local marketing plan is documented in the marketing calendar to drive the business for high-volume and fast paced dealership
• Develop and maintain relationships with the local community, riding groups, and vendors to promote the dealership’s business
• Gather, report, and share best practices and after-action reviews of marketing activities
• Responsible for all online content and events and complete coordination of successful events with a high ratio of sales results.
• Maintain brand standards and creative guidelines for marketing campaigns as well as events.
• Perform dealership SWOT analysis to develop quarterly event strategy
• Develop and ensure delivery of dealership-specific event programming to generate traffic and brand awareness
• Coordination of creative materials for all events, on and offsite, for each dealership
• Traveling required up to 40% or as needed to assigned locations
• Any Other Duties as Assigned

Knowledge, Skills and Abilities Required

• 7+ years of performance marketing experience.
• Ability to work in an agile manner and demonstrate a diverse range of problem solving skills.
• Previous experience in CRM or SEO is a plus.
• Previous leadership experience preferred.
• Excellent quantitative and analytical skills with the ability to interpret and translate data into actionable proposals.