Overview

Summary Description

Provide prompt, dependable, high quality, motorcycle sales to customers by using current proactive feature benefit sales techniques.

Major Duties and Responsibilities

Sales Department Managers

·     Attain new and used sales quotas as agreed upon with the sales manager.

·     Use floor time effectively to meet customer needs and solicit sales of all products.

·     Present the features of all products to customers along with their benefits.

·     Show each customer advantages of products over competing brands.

·     Maintain the computerized inventory control system along with net profit objectives which eliminate the possibility of “lower than anticipated” profits.

·     Cross sell additional parts, accessories, HOG memberships, F&I products, Warranties & service contracts etc. with all new and used vehicles.

·     Maintain profit margin objective for all vehicle sales.

·     Follow procedures to ensure timely and proper completion of all paperwork.

·     Follow procedures for quick and efficient handling of warranty items, including tagging and proper storage of these items.

·     Introduce new customers to the service, parts, general merchandise and F&I departments and their personnel.

Customer Service

·     Follow the C.U.S.T.O.M. sales process.

·     Greet customers immediately, in a courteous and friendly manner.

·     Handle telephone transactions quickly, and courteously.

·     Ensure customers are properly qualified for needs, wants, and ability to buy.

·     Practice a feature / benefit selling methodology so that all customers receive consistent treatment when doing business.

·     Use a common and consistent quotation methodology for vehicle sales, trade-ins and purchases.

·     Conduct a road test, and pre-delivery inspection prior to delivery to customer.

·     Ensure the delivery to customer is an “EVENT” which endears the customer to the dealership.

·     Contact customers using mailing lists, tickler files and personal follow-up to encourage additional sales and ensure customer satisfaction.

·     Handle customer complaints reasonably, showing empathy and a positive attitude, and demonstrate our commitment to “Make Things Right”.

·     Attend training sessions to keep current with sales techniques and sales department issues.

·     Cultivate prospects (e.g., showroom customer follow-up, phone-in inquiries, past owners, etc.).

Other Duties

·     As assigned

Supervisory Responsibilities

·       No Supervisory Responsibilities

Commitments

·        Treat all employees and customers fairly, courteously, and with dignity.

·        Model superior customer service behavior for all sales personnel by maintaining positive relationships with customers, employees GM and owner(s).

·        Remain current with all Sales department training available by reviewing ProSell & P.A.C.E. tapes and attending seminars, workshops, and other related training programs assigned by the Sales Manager.

·        Be prompt and available for flexible scheduling.

·        Be honest and fair in all business dealings.

·        Meet or exceed sales quotas on a regular basis.

·        Continually learn more about the products and services you sell.  Stay current on motorcycle trends and selling features.

Qualifications & Job Requirements

·       Must have the ability to get along with a broad customer base.

·       High energy level.

·       Excellence communication skills and demonstrated “closing skills”.

·       Knowledge and experience with sales of Harley-Davidson/Buell motorcycles, and other products sold by the dealership, or the demonstrated ability to quickly learn them.

·       Must be able to work effectively with all areas of the dealership to maximize both the buying experience for the customer and the profitability of the dealership.

·       Ability to work in commission -based sales environment.
Physical Demands

·       The noise level in the work environment is usually loud.

·       Must be able to stand for long periods of time.

·       Ability to keep balance and push large motorcycles.

·       Requires the use of both hands.

·       Frequently requires to bend, stoop, crouch, reach, handle tools, and lift 75 lb. of material.

·       Heavy work exerting up to 100 pounds of force occasionally, and / or up to 50 pounds of force frequently, and / or up to 20 pounds of force constantly to move motorcycles and other objects.

Working Conditions

·        Is potentially exposed to battery acid, gasoline, chemical cleaning materials or other toxic materials commonly found in a motor vehicle service department.

·        Occasionally, exposed to exhaust fumes or other airborne particles.

·        Frequently works around moving motorcycles

·        Must have ability to operate a motorcycle