Overview
A Marketing Coordinator is responsible for supporting and executing marketing strategies and campaigns to drive brand awareness, sales, and customer engagement. This role typically involves collaboration with various teams, including sales, creative, and product development.
Job Title: Marketing Coordinator
Location: Murrieta, CA
Department: Marketing
Reports To: Marketing Manager / Director
Job Overview:
The Marketing Coordinator is responsible for assisting with the development and execution of marketing initiatives to enhance the company’s brand presence and generate leads. This position requires a strong understanding of digital and traditional marketing tactics, excellent communication skills, and the ability to work across different teams. The Marketing Coordinator will play a crucial role in implementing campaigns, conducting market research, managing social media platforms, and tracking the effectiveness of marketing efforts.
Key Responsibilities:
1. Campaign Execution:
– Assist in the development and implementation of marketing campaigns across various channels, including digital (email, social media, SEO, paid ads), print, and events.
– Coordinate marketing activities, ensuring they are executed on time, within budget, and meet the campaign objectives.
2. Content Creation:
– Develop and edit content for marketing materials such as blogs, email newsletters, social media posts, and website updates.
– Work with creative teams to design visually appealing graphics and assets for campaigns.
3. Social Media Management:
– Oversee social media accounts, including scheduling posts, monitoring engagement, and analyzing performance metrics.
– Engage with followers, respond to inquiries, and ensure consistent brand messaging across all platforms.
4. Market Research & Analysis:
– Conduct market research to identify trends, competitors, and customer insights.
– Analyze data from campaigns to assess performance and recommend improvements for future initiatives.
5. Event Coordination:
– Help organize events, including logistics, marketing materials, and follow-up communication.
– Assist with pre-event promotions and post-event evaluations.
6. Collaboration & Communication:
– Work closely with cross-functional teams such as sales, design, and product development to ensure alignment with marketing objectives.
– Communicate effectively with external partners, vendors, and agencies to facilitate campaign execution.
7. Administrative Support:
– Provide administrative support for the marketing department, including managing schedules, tracking budgets, and preparing reports.
– Maintain organized files and documentation for marketing projects.
8. Amateur Athlete Support:
-Manage the sponsorship and endorsement programs for amateur athletes, ensuring that partnerships align with Airoh’s values and marketing objectives.
-Serve as a point of contact for sponsored athletes, providing them with the necessary resources and support to promote the brand effectively.
-Assist with athlete appearances, events, and promotional activities, ensuring smooth coordination and maximized exposure.
-Track the performance and impact of athlete partnerships, providing reports and feedback to improve future marketing strategies.
-Foster positive relationships with amateur athletes, creating an environment of collaboration and mutual support.
Skills and Qualifications:
– Bachelor’s degree in Marketing, Business, Communications, or a related field.
– 1-3 years of experience in marketing or related roles (internships or freelance work may be considered).
– Strong written and verbal communication skills.
– Proficient in Microsoft Office Suite, Adobe Creative Cloud, Google Workspace, and marketing software (e.g., Attentive, HubSpot, Mailchimp, Canva, etc.).
– Knowledge of social media platforms and tools (Instagram, Facebook, Tiktok, Youtube, Twitter, etc.).
– Experience with content management systems (CMS) and email marketing tools is a plus.
– Strong attention to detail and ability to manage multiple projects simultaneously.
– Creative thinking with the ability to problem-solve and think outside the box.
– Ability to work collaboratively in a team environment.
Working Conditions:
– Full-time position, with occasional overtime required during peak campaign periods or event coordination.
– Travel may be required for events.
This role is ideal for someone looking to grow their career in marketing and gain exposure to a wide range of marketing activities. The Marketing Coordinator will have the opportunity to make a significant impact on the company’s overall marketing strategy and success.
Employment Terms
AIROH USA, Inc. is an Equal Opportunity Employer. Employment with the company is “at-will” and may be terminated at any time, with or without notice. This document serves as a job outline and does not constitute an employment contract.
