About Motorcycle Industry Council

The Motorcycle Industry Council (MIC) is the national trade association representing manufacturers and distributors of motorcycles, scooters, motorcycle/ATV/ROV parts and accessories, and members of allied trades such as insurance, finance, and investment firms, media companies, and consultants. MIC Events is primarily responsible for producing the American International Motorcycle Expo.

The Motorcycle Safety Foundation® is the internationally recognized developer of the comprehensive, research-based, Rider Education and Training System (RETS). RETS curricula promotes lifelong-learning for motorcyclists and continuous professional development for certified RiderCoaches and other trainers. MSF also actively participates in government relations, safety research, public awareness campaigns, and the provision of technical assistance to state training and licensing programs. The Motorcycle Safety Foundation is a national, not-for-profit organization sponsored by BMW, BRP, Harley-Davidson, Honda, Indian Motorcycle, Kawasaki, KTM, Suzuki, Triumph and Yamaha.

The Recreational Off-Highway Vehicle Association (ROHVA) promotes the safe and responsible use of recreational off-highway vehicles (ROVs) manufactured or distributed in the United States. ROHVA is accredited by the American National Standards Institute (ANSI) to develop a standard for the equipment, configuration and performance requirements of ROVs. Based in Irvine, Calif., the not-for-profit trade association is sponsored by BRP, Honda, Kawasaki, Polaris, Textron Specialized Vehicles, and Yamaha.

Since 1983, the Specialty Vehicle Institute of America® (SVIA) has promoted the safe and responsible use of All-Terrain Vehicles (ATVs) through rider training programs, public awareness campaigns, and state legislation. SVIA also serves as a resource for ATV research, statistics, and vehicle standards. SVIA, based in Irvine, California, is a not-for-profit trade association sponsored by BRP, CFMOTO Powersports, Inc.; Champion, Honda, Kawasaki, Polaris, Suzuki, Textron Specialized Vehicles and Yamaha.

  • MIC/MSF/ROHVA/SVIA President & CEO

    Motorcycle Industry Council
    • Full Time
    • Posted 3 months ago
  • Content Creator & Community Manager

    70k+
    Motorcycle Industry Council
    • Full Time
    • Posted 3 months ago
  • Manager, Membership Business Development

    85k+
    Motorcycle Industry Council
    • Full Time
    • Posted 1 year ago
  • Manager, Event Operations & Marketing

    65k+
    Motorcycle Industry Council
    • Full Time
    • Posted 1 year ago
  • AIMExpo Account Manager

    Motorcycle Industry Council
    • Full Time
    • Posted 3 years ago
  • Vice President, Powersports Market Expansion

    Motorcycle Industry Council
    • Full Time
    • Posted 3 years ago
  • Manager, Membership & Sales

    Motorcycle Industry Council
    • Full Time
    • Posted 3 years ago
  • Account Manager

    Motorcycle Industry Council
    • Full Time
    • Posted 6 years ago