Are high performance UTV’s your thing?  Do you currently work in the UTV space and are looking for the next level of challenge and growth?  Would you like to live in an area that allows you to ride out of your driveway and offers hundreds of miles of local trails?  S&S Cycle, Inc. is looking for an experienced UTV Product Line Manager to help nurture and grow a line of UTV specific performance parts.  Competitive salary, excellent benefits and the opportunity of a lifetime to live the off road dream. Read on…


JOB SUMMARY:  Responsible for product planning and maintaining communication with engineering, operations, purchasing, sales & marketing to assure seamless new product launches and management of existing product line (inventory and part numbers). This includes managing the product throughout the product life cycle, gathering and prioritizing product and customer requirements, along with marketing defining the product vision to deliver winning products.  It also includes working with sales, marketing and other supporting functions to ensure product revenue and customer satisfaction goals are met. The Product Manager's job also includes ensuring that the product and efforts support the company's overall strategy and goals.



  • Define the product strategy and roadmap

  • Deliver accurate NPV’s with corresponding justification and project prioritization within the product line

  • Determine pricing and cost targets to meet revenue and profitability goals

  • Lead monthly cross functional gate reviews on  product development programs to assure products are delivered on schedule and meet the original business case

  • Manages current product offering

  • Implements improvements when needed to keep line current

  • Manages slow moving/obsolete inventory

  • Recommend products to be discontinued or superseded within product line scope

  • Be an expert with respect to the competition on products within the product line

  • Develop the core positioning and messaging for the product

  • Perform product demos to consumers, customers and suppliers

  • With Marketing team, develop collateral required for product launches

  • Brief and train the internal and external sales force on any new products prior to launch

  • Manage or champion production issues as they arise

  • Actively research, plan and budget for improvements, cost reductions and new products

  • Represent and/or present product line at trade shows, publications etc.

  • Other duties as assigned by Marketing Director


  • 5 year’s experience working as a product marketing professional in Powersports or a related industry

  • Flexible, energetic, forward-thinking, and creative with high moral and ethical standards

  • High analytical ability, good judgment, and balanced decision making skills

  • Strong growth & profitability focus

  • Well organized, self-directed and able to lead projects of various scopes and sizes

  • Able to relate to people at all levels of the organization in a positive fashion

  • Able to build relationships with consumers, customers and suppliers

  • Excellent computer, verbal and written communication skills

  • Demonstrated knowledge of computer applications such as SAP & Microsoft office suite

  • Minimum B.S. in Business, Marketing, Engineering or related degree. MBA preferred