This position is responsible for the Southwest Region’s achievement of maximum profitability and sales growth in line with company vision and values. Executes sales strategies to grow sales and expand the Regions’ dealer base while contributing to the growth and development of the sales staff.


  • Responsible for the Regions’ Strategic Management & Financial PlanningIn conjunction with the Area Sales Director (ASD) develops, executes, supports and reinforces sales strategies and initiatives to address challenging and complex competitive situations at the territory level.
  • Leads the execution of dealer growth plans and uses metrics to monitor progress against goals.
  • Prioritizes and allocates resources to attract and retain dealers.
  • Assists in the development of and adherence to Regions’ operating income goals.
  • Develops a sales growth plan with the Sales Reps and executes strategies to meet or exceed the plan.
  • Leads and directs Regions’ Sales Team to create economic value through the
    maximization of sales and profitability which includes:
  • Driving sales growth, including targeting new dealers
  • Increasing market penetration with existing dealers
  • Is knowledgeable of regional market trends, sales strategies, company initiatives, programs, products and services.
  • Sales Team Leadership and DevelopmentDrives productivity of the sales team members through evaluation of and coaching on proven sales skills, attributes and processes. Addresses developmental areas of sales skills, attributes, processes and technical knowledge with each team member.
  • Communicates sales strategies and priorities related to new products, proprietary and key distributed brand priorities to team. Organizes and leads team meetings to manage sales activities. Transfers marketing, prospecting and selling skills to team members through training, coaching, ride along with Sales
  • Reps and professional development sessions.
  • Ensures successful on-boarding and training of new team members.
  • Establishes stretch goals and monitors progress towards the goals.
  • Evaluates team members by giving timely and candid feedback and providing appropriate recognition.
  • Ensures team is providing dealers with excellent service.
  • Sets examples for team members in areas of selling skills and work habits.
  • Sales Growth and New BusinessProactively leads the development of sales strategies with the Sales Reps to increase sales and gain market share.
  • Ensures the use of Customer Needs Analysis (CNA’S).
  • Supports Sales Reps in targeting, soliciting and securing new business.
  • Tracks and reports industry market trends and sales intelligence to the Area Sales Director, including specific recommendations designed to gain market share and increase sales growth.
  • Dealer, Proprietary and Key Distributed Brand ManagementMaintains positive dealer relationships by ensuring the exceptional delivery of Tucker Powersports value added services.
  • Maintains positive relationships between Tucker Powersports and distributed brands.
  • Collaborates with appropriate Tucker Powersports resources to maximize efficiencies and provide exceptional customer service.

This list may not be inclusive of the total scope of job functions to be performed. Duties and responsibilities may be added, deleted or modified at any time.

Mandatory Requirements

  • Proven sales ability, including negotiation and closing skills.
  • Demonstrated leadership ability.
  • Highly customer focused.
  • Demonstrated good judgment, professionalism and the ability to maintain confidentially.
  • Well organized with ability to work in a fast-paced competitive field environment with minimal immediate supervision.
  • Financial acumen and problem-solving skills.
  • Computer proficiency.
  • Familiarity with power sports products/services.

Mandatory Requirements

  • High School diploma or equivalent

Preferred Requirements

  • Bachelor’s degree

Mandatory Requirements

  • Minimum 2-4 years outside sales experience.
  • Minimum 3 years previous sales management and/or business development experience.

Preferred Requirements

  • 3-5 years outside sales experience in the power sports industry.
  • 5+ years’ previous sales management and/or business development experience.

About Tucker Powersports

Our relentless commitment to dealer and brand partners is the reason why Tucker is a world-class leader in the delivery of powersports aftermarket parts, accessories and apparel. We offer tens of thousands of products from the powerhouse brands that today’s powersports dealers and enthusiasts demand. With over 50 years of experience, a knowledgeable staff of trained professionals, focus on marketing, and superior customer support, our goal is to deliver the excitement of the “powersports experience” to dealers and enthusiasts alike. We deliver the most powerful brands in powersports. One name, one company—one family. We are Tucker.