Overview

MUST BE BASED IN PHOENIX OR OPEN TO RELOCATION. We are open to providing relocation assistance. 

We’re looking for a dynamic, creative SR. MARKETING MANAGER who is excited to create across several marketing disciplines from brand and creative to communications and social to product and digital.  As our first in house marketing hire, you are a true Marketing Generalist with leanings towards creative and brand marketing.  The right candidate is a builder at heart who will help us jump the curve in our next phase of growth by designing, implementing and executing marketing strategies to create brand identity and awareness and promote new and existing TOMCAR products.  Reporting directly to the Chief Executive Officer, you will start by taking over all existing marketing duties from the CEO; then finding ways to innovate and improve the organization’s existing marketing ventures as well as building new ones. You will work closely with the Senior Leadership Team collaborating with the Sales, Finance, Operations, Engineering and Manufacturing teams to create and execute a holistic marketing strategy, and ensure alignment to achieve the marketing and growth goals of the organization.

If you have a bias for action and are excited by the idea of helping us create and grow our brand, expand into new markets and launch new products, this is a rare opportunity to join a fun, fast-moving, transparent leadership team while driving customer, teammate, and company success.  We are open to this being a Contractor role or Contract to hire role, and we would consider relocation assistance for the right candidate.

WHO YOU ARE:

  • Self-starter Marketing Operator who enjoys taking ownership and will lead all aspects of our marketing strategy, project management, and execution. We don’t expect you to be an expert in every area of marketing, but you have enough knowledge to know what you can execute on and what you will work with outside contractors on to execute across the remaining areas.
  • Brand Obsessed Creative, with a deep understanding of what it takes to build a passion brand. You relish diving in to understand the psyche of the target market and how to create a brand that speaks to them evoking emotion and brand loyalty.
  • Design-minded Storyteller who excels at sharing the story through intentional visual design and compelling content.
  • Collaborative & Cross-Functional Communicator who can successfully partner with stakeholders in all areas of the business to influence and execute the brand and marketing objectives. You thrive in ambiguity, figuring out who to pattern with for what and can connect meaningfully with all types of personalities and feel energized pursuing and persisting to create meaningful results.

HOW YOU WILL CONTRIBUTE:

  • Create a complete new creative package for the brand focusing on promoting the latest TOMCAR vehicle with updated media including photos, video and content.
  • Revamp and redesign the Website to align with the TOMCAR suite of vehicles and create a full feature configurator that enables complete customer direct purchasing for our retail and wholesale customers.
  • Direct and Manage contractors and outside agencies to set clear expectations, deliverables and timelines including revisions, feedback, and alignment with internal stakeholders.
  • Oversight and ownership of all company social platforms, website, branded assets and brand tracking.
  • Partner with the CFO on any day to day needs and manage the Marketing budget and expenses.
  • Partner with the Engineering leader on market research and competitive intelligence.
  • Partner with the Sales and Engineering leaders on target market, customer segmentation, and pricing, positioning and messaging.
  • Partner with the Sales leader and Product Sales Specialist on collateral development, event marketing and promotions, and any channel marketing needs.
  • Partner with the CEO and stakeholders to identify, own and drive the strategic marketing direction, development, and implementation to build the brand.

WHAT YOU HAVE:

  • Bachelor’s Degree with 6+ years of professional work experience in brand marketing, creative services, marketing communications or related role, or equivalent level of experience.
  • Exposure to and Familiarity with the UTV, powersports, marine, off-road utility vehicle, or a similar space.  2-3 years of experience in marketing this kind of product is ideal.
  • Excellent storytelling, verbal and written communication skills.
  • Highly organized and results-oriented, with the ability to thrive in ambiguity and keep multiple projects moving forward at once.
  • Ability to make decisions, such as prioritizing which areas to focus on, which to outsource, and overcoming obstacles with minimal supervision.
  • Experience with using systems and tools for email marketing, social media management, event management, landing page creation, SEO, and organic and paid advertising.
  • Up to 15% travel as needed for events, brand and market research, and customer visits.

WHAT WE OFFER:

  • Competitive salary and bonus.
  • Comprehensive Benefits of course, including health, vision, dental, and more….
  • A family environment with an awesomely fun product!
  • Paid Holidays, 8 of them every year!
  • Flexible PTO and Sick Time.
  • Recognition and Rewards for a job well done.
  • Casual Dress where jeans are welcome.
  • The opportunity to make a big impact in a growth powered startup environment.
  • A fun and focused atmosphere where we own it together.
  • This role has the opportunity to grow into the VP of Marketing over the next few years for the right growth-minded individual.

About TOMCAR

We are TOMCAR… the manufacturer of premium Off-Road Utility Vehicles with military DNA.  From mining companies, movie makers, recreational enthusiasts, and back to the special operations groups it was designed to serve, TOMCAR has been tested in the most extreme conditions by the most demanding and particular clients and has become a premium vehicle built for life.

It all began with a top-secret mission in 1967. A specialized unit of airborne commandos parachuted behind enemy lines on a highly dangerous assignment. All six airdropped jeeps were destroyed upon landing leaving the unit stranded. Miraculously, the unit’s commander was able to construct two working vehicles from the wreckage, allowing the commandos to complete their mission successfully.

Twenty-five years later, the same commander used that experience and his resourceful thinking to create the first TOMCAR. This dependable, highly functional, all-terrain vehicle was exceptionally durable from its conception and has always been the strongest in its class.

We are grateful and proud of the company we’ve built over these last 15 years.  We succeed together as a team through transparency and results. If you want to be part of something fun that allows you to create and contribute with maximum impact, we want to invite you to share your unique knowledge and gifts with our community.  We look forward to hearing from you!