Overview

Salary Range: $60,000 - 100,000 Plus Incentives

Marketing Manager

 

Job description

The Marketing Manager is responsible for the strategic execution of the marketing activity, branding, promotion, social medias, dealer relationship, trade, and event marketing of SSR Motorsports motorcycles. The position will focus on the development, coordination, and execution of the marketing/social media of SSR Motorsports products to dealers, industry press and the consumer, this includes PR, advertising, and social media. The position will also be responsible for managing various events and the press fleet. Duties Include:

 

 

Leading the marketing team. Responsible for Dealer and Consumer level marketing.

The development of and management of Press Relations related to SSR Motorsports’ product. Create Press Releases targeting new product introduction, events and general SSR Motorsports news.

Responsible for Social Media exposure; including timely and regular post on product updates and events. Track and report on social media exposure to management.

Coordinate product test requests with media for Shootouts, new product introductions/tests, long term tests and various other activities to create additional exposure of SSR Motorsports motorcycles, UTVs and ancillary product.

Organize, execute, and participate in both consumer and industry events: AIM Expo, IMS, Race Events (dirt, street) and additional non-industry events to create additional exposure of SSR Motorsports products.

Assist in the creation of dealer marketing materials: Brochures, Dealer POP, as well as other marketing materials as needed.

Coordinate with other departments in the creation of consumer and trade advertising, in both digital and traditional forms.

Responsible for the vehicle event/press fleet, ensuring units are made available to the press and various consumer and trade events.

Responsible for the development and organization of display materials utilized at events.

Coordinate with outside vendors for projects such as photography and videography for the creation of physical and digital marketing assets.

 

Fulfillment of the projects assigned by the management.