Overview

Salary Range: 60,000-90,000 plus Bonus

We are seeking a dynamic and experienced Field Marketing Manager to join our team. As the Field Marketing Manager, you will be responsible for developing and executing strategic marketing initiatives to enhance brand visibility, drive customer engagement, and maximize ROI at various Powersports events. The ideal candidate should have a strong background in event marketing, a passion for Powersports, and the ability to create compelling experiences that resonate with our target audience.

Welcoming Candidates Nationwide! Join Us in Shaping a Bright Future!

Responsibilities:

1. Event Strategy and Planning:

  • Develop comprehensive event marketing strategies aligned with overall business objectives.
  • Identify key Powersports events and trade shows to participate in.
  • Collaborate with cross-functional teams to ensure seamless execution of events.

2. Brand Representation:

  • Act as the brand ambassador at events, ensuring a consistent and positive brand image.
  • Coordinate the setup and teardown of event materials, including booths, banners, and promotional materials.

3. Engagement and Activation:

  • Devise and implement engagement tactics to attract and retain event attendees.
  • Plan and execute activations, demonstrations, and interactive experiences to showcase Powersports products.

4. Partnership Development:

  • Establish and maintain relationships with event organizers, industry influencers, and potential partners.
  • Identify sponsorship and collaboration opportunities to enhance brand visibility and credibility.

5. Content Creation:

  • Generate engaging content for events, including product presentations, demonstrations, and promotional materials.
  • Leverage social media and other platforms to create pre-event buzz and post-event follow-up.

6. Data Analysis and Reporting:

  • Track and analyze the performance of events, providing insights and recommendations for improvement.
  • Monitor and report on key performance indicators (KPIs) to measure the success of marketing initiatives.

Qualifications:

  • Clean driving record (CDL Preferred).
  • Experience driving with large trailers.
  • Proven experience in event marketing, preferably in the Powersports industry.
  • Strong understanding of Powersports products and market trends.
  • Excellent communication and interpersonal skills.
  • Creative thinker with the ability to develop innovative marketing strategies.
  • Strong organizational and project management abilities.
  • Willingness to travel and work weekends as required.

Benefits:

  • Competitive salary and performance-based incentives.
  • Comprehensive health, dental, and vision insurance.
  • 401(k) retirement plan.
  • Opportunities for professional development and career advancement.

If you have a passion for Powersports, a strategic mindset, and the ability to create unforgettable brand experiences at events, we invite you to apply for the Field Marketing Manager position and be a key player in driving the success of our Powersports marketing initiatives.

About Segway Powersports

Segway Powersports is an innovative company in the field of Powersports design and manufacturing, included but not limited to: All-terrain vehicle, Utility Side by Sides , Sport Side by Sides and On-road vehicles. Approaching the international market from a long-term perspective, Segway Powersports has numerous self-developed patented designs including a hybrid powertrain, internal combustion engines, a smart IOV system and advanced vehicle designs. Segway Powersports is a high-tech enterprise integrating a superior supply chain and its own factories. The company specializes in the R&D, production, sales and after-sales service of Powersports products. Segway Powersports adheres to the motto of “FEAR NO PLACE” and aims to be the leading All-Terrain mobility solution provider.