Overview

Race Winning Brands (RWB) is the leading manufacturer of racing and high-performance parts sold to automotive and powersports markets. RWB is the preferred source for high-end pistons, engine blocks, cylinder heads, intake manifolds, connecting rods, crankshafts, clutches, transmissions, springs and other engine and driveline- related performance components. RWB markets its products through multiple prominent brands including JE Pistons, Wiseco Performance Products, K1 Technologies, Diamond Pistons, Trend Performance, Rekluse Motor Sports, MGP Connecting Rods, ProX Racing Parts, Dart Machinery, PAC Racing, Revmax, Haltech, TSI, and TMG performance. RWB sells to a diverse and unmatched customer base of professional and sportsman racers, engine builders, enthusiasts, OEMs, automotive and powersports dealers and wholesale distributors. RWB is headquartered in Mentor, Ohio with sales offices and manufacturing operations in strategic locations throughout the United States, Canada, Europe, and Asia.

Rekluse performance clutch products improve riding experiences for power sports enthusiasts worldwide. Rekluse products are engineered, developed, and manufactured in Boise, Idaho, USA. Driven by purpose, progress and performance, Rekluse will inspire a better adventure.

Summary:

This position is responsible for managing the development of our Rekluse brand and works alongside the Research and Development (R&D) Team. It has the responsibility of the brands product formulations for the new product pipeline and for existing products. This position will also be responsible for working with Sales to create and meet the overall Business Plan for the brand. The scope of this role includes oversight of raw material requirements, costing, product prototyping, and all details related to these skills and capabilities. This role will have high visibility within the organization and be a strategic partner in executing the company’s vision.

Some travel is required.

ESSENTIAL DUTIES AND RESPONSIBILITIES:

Product Development Strategy

  • Create product strategy documents that describe business cases, high-level use cases, technical requirements, revenue, and ROI.
  • Conduct market research to create products that customers will want and assess current competitor offerings, seeking opportunities for differentiation.
  • Evaluate resource capacity and anticipate future needs to drive product innovation, and execute product improvement and productivity initiatives, in close collaboration with Engineering.
  • Foster a culture that ensures an entrepreneurial and disruptive approach to innovation.

Product Lifecycle Management

  • Drive the execution of all product lifecycle processes from conception through release and obsolescence including product research, market research, competitive analysis, planning, positioning, roadmap, development requirements, and product launch.
  • Review and adjust inventory levels and product production schedules to maintain product availability.
  • Create 24 month rolling annual and new product release forecasts.

Product Data

  • Create and maintain all product data including product fitment, which requires an extensive knowledge of Microsoft Excel.
  • Support product information management team and maintain website data.

Product Releases

  • Coordinate new product releases with R&D, Sales, and Operations (manufacturing and supply chain). Drive continuous improvement of the new product development process (agile/scrum methodology).
  • Work closely with the Supply Chain and Quality Teams to ensure new products are delivered on-time and to specification.
  • Ensure that all essential tasks and responsibilities for new formulations, product change requests, pilot production, and trial product production to support the pipeline, international businesses and strategic accounts are done in accordance with internal requirements and in close collaboration with cross-functional colleagues.
  • Work with the Sales Team and customers to ensure understanding of the products and their benefits. Training for internal team and external customers (B2B).

Sales

  • Support the development of sales strategies to meet product objectives.
  • Collaborate on sales channel management, technical support resource development and implementation of product improvements for best in industry customer experience.

Customer Feedback

  • Conduct customer surveys and other outreach to collect customer feedback and make recommendations to improve product performance and customer experiences.

Marketing

  • Define product marketing communication objectives.
  • Provide management with analysis and reports as needed.
  • Some travel required.

KEY COMPETENCIES:

  • Lead the product development process for Rekluse as projects in the pipeline for 2025 and beyond are executed.
  • Work alongside the product development team as they support the 3-year innovation pipelines.
  • Develop 7-10-year product development innovation strategy, in collaboration and consultation with Head of R&D, and Head of Category Management.

Minimum Qualifications: 

  • Bachelor’s Degree in Business, Marketing or Related Field. Or equivalent experience.
  • 4+ years product management experience including 2+ years Powersports industry experience required.
  • Ability to fully utilize MS Office programs such as Excel, Outlook, Word, PowerPoint. Previous software and web development experience.
  • Excellent communication skills (both verbal and written). Must be able to communicate with both management and non-management associates.
  • Technical knowledge of motorcycle products and accessories.
  • Preferably a rider.

What You’ll Get: 

  • Eligible for Medical, Dental, Vision Insurance as of Day One
  • Employer Paid Life and Disability Insurance
  • HSA with Employer Contributions
  • 401(K) Retirement Plan with Company Match
  • Employee Wellness and Assistance Programs
  • Paid Maternity/Paternity Leave
  • Paid Time Off
  • Up to 13 Paid Company Holidays

EEO Statement: 

Race Winning Brands provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristics protected by federal, state, or local laws.

About Race Winning Brands

Race Winning Brands (RWB) is the leading manufacturer of racing and high-performance parts sold to automotive and powersports markets. RWB is the preferred source for high-end pistons, engine blocks, cylinder heads, intake manifolds, connecting rods, crankshafts, clutches and other engine and driveline- related performance components. RWB markets its products through multiple prominent brands including JE Pistons, Wiseco Performance Products, K1 Technologies, Diamond Pistons, Trend Performance, Rekluse Motor Sports,  MGP Connecting Rods, ProX Racing Parts, and Dart Machinery. RWB sells to a diverse and unmatched customer base of professional and sportsman racers, engine builders, enthusiasts, OEMs, automotive and powersports dealers and wholesale distributors. RWB is headquartered in Mentor, Ohio with sales offices and manufacturing operations in strategic locations throughout the United States, Canada, Europe and Asia.