Augusta Harley-Davidson
Job Data

Job Title…………… Parts & Accessories Associate
Department……………… Parts & Accessories Department
Supervisor………………. Parts & Accessories Manager

Summary Description

Setup and maintain an appealing retail environment and assist all customers with their shopping and purchase of merchandise.

Key Result Areas

  • Service Department Support
  • Customer Service
  • Clean & Efficient Parts & Accessories Environment
  • Inventory maintenance
  • Parts and accessories sales

Major Duties and Responsibilities

1) Service Department Support
  • Interface with Service Technicians and ensure their Parts and Accessories needs are being met.
  • Take service technicians’ orders for parts and fill them as fast as possible.
  • Assist service technicians in determining parts & accessories requirements for individual jobs.
  • Recommend related Parts and Accessories, which may be required for a job.
  • Maintain cleanliness of Parts and Accessories Department and keep inventory neatly stacked and orderly.
2) Customer Service
  • Provide excellence customer service to all of the dealership’s customers.
  • Assist Parts and Accessories manager with attaining retail sales and profitability plans in Parts and Accessories.
  • Greet customers immediately, in a courteous and friendly manner.
  • Develop and share knowledge of all Parts and Accessories merchandise, parts history, and motorcycle service.
  • Must possess the ability to work with several customers at one time while maintaining individual customer satisfaction.
  • Handle telephone transactions quickly, and courteously.
  • Point out any sales, specials, new merchandise and offer additional product that may compliment the customer purchase.
  • Assist customers with determination of Parts and Accessories requirements and research merchandise in catalogues.
  • Accept cash & credit card payments for merchandise purchases.  Keep cash register accurate.
  • Handle customer complaints reasonably, showing empathy and a positive attitude, and demonstrate our commitment to excellent customer service.
  • Reach monthly sales goals
3) Clean & Efficient Parts & Accessories Environment
  • Prepare product for showroom floor.
  • Conduct or participate in periodic physical inventory and daily cycle counts of all merchandise.
  • Ensure merchandise displays are stocked, clean, and appealing to customers.
  • Maintain updated customer mailing lists.
  • Become familiar and efficient with all phases of the computer system required for P&A management.
  • Maintain inventory accuracy.
  • Alert Parts manager of low stock and lost sales.
4) Other Duties
  • As assigned.


  • Treat all employees and customers fairly, courteously, and with dignity.
  • Be prompt and available for flexible scheduling.
  • Review all P.A.C.E. tapes and attend training sessions to keep current with P&A merchandising & inventory control topics as assigned by the Parts Manager.
  • Demonstrate a professional approach to customer service.
  • Accept direction, follow instructions, and work well with other people.

Qualifications & Job Requirements

  • Must have ability to get along with a broad customer base.
  • Knowledge and experience with servicing of Harley-Davidson motorcycles, and other products sold by the dealership, or the demonstrated ability to quickly learn them.
  • Experience with Point-of-Sale & computerized inventory systems or the ability to quickly learn.
  • Knowledge of motorcycle front end, suspension, and engine components and the commitment to continually develop knowledge.
  • Ability to look up parts and quote prices for parts using proper catalogue for particular motorcycle.
  • Must show initiative.

Physical Demands

  • The noise level in the work environment is occasionally loud.
  • Occasionally required to bend, stoop, crouch, reach, and lift 50 lb. of material.

Working Conditions

  • Is potentially exposed to battery acid, gasoline, chemical cleaning materials or other toxic materials commonly found in a motor vehicle service department.
  • Occasionally, exposed to exhaust fumes or other airborne particles.