Join our sales team and share the love of riding

Job Description: A.D. Farrow Co., America’s oldest Harley Davidson dealership, is looking for an experienced, creative and highly organized Motorcycle Sales Person. If you have 1 to 2 years recent experience is Sales, this job may be for you.

Essential Functions
Motorcycle Sales
  • Attain new and pre-owned sales quotas as agreed upon with the sales manager.
  • Follow the dealership’s sales process and maintain accurate records of customer interactions.
  • Develop and follow-through on proactive, outbound prospecting plans utilizing both internal and external sources.  Break monthly goals for phone calls, outbound contacts, kept appointments, etc.  into daily and weekly targets; be accountable.
  • Use floor time effectively to determine and meet customer needs and solicit sales of all products.
  • Present the features of all products to customers along with their benefits.  Provide informative walk-around presentations.
  • Show each customer advantages of products over competing brands.
  • Cross sell additional parts, accessories, F&I products, etc. with all new and pre-owned vehicles.  Use dealership approved responses for F&I inquiries.
  • Maintain profit margin objectives for all vehicle sales.
  • Follow procedures to ensure timely and proper completion of all paperwork.
  • Introduce new customers to the service, parts, general merchandise and F&I departments and their personnel.

  • Valid driver’s license and motorcycle endorsement, as well as current Ohio salesperson’s license or able to obtain.
  • High school diploma preferred.
  • Knowledge and experience with sales of Harley-Davidson motorcycles and other products sold by the dealership, or the demonstrated ability to quickly learn them.  Applicable experience in big ticket retail sales strongly preferred.
  • Passion for the motorcycling lifestyle and riding community.
  • Must have ability to relate with broad customer base.
  • High energy level needed.
  • General math, customer service, excellent personal communication, and demonstrated closing skills required.
  • Must be able to work effectively with all areas of the dealership to maximize both the buying experience for the customer and the profitability of the dealership.
  • Experience with CRM and/or computerized inventory systems, or the ability to quickly learn.
  • Ability to handle confidential information responsibly required.
  • Have motorcycle vehicle knowledge
  • Must have a motorcycle endorsement or can obtain a motorcycle endowment
  • This position reports directly to the Sales Manager

About AD Farrow CO

A.D. Farrow Co, is your Ohio Harley-Davidson® motorcycle dealer of choice conveniently located in Columbus, Ohio. We have new and used Harleys® available for sale to include all of your favorite H-D® motorcycle models such as the Road King®, Sportster®, Dyna®, V-Rod® and other touring and cruising bikes to choose from. We also have all of the parts your need for that sweet ride of yours or can help to keep it on the road with our service department. We carry a large variety of MotorClothes® apparel and accessories so stop on by our Downtown Columbus, OH location, or our Sunbury or Pataskala, OH locations, or give us a call at 800-231-8436 with any questions or concerns you may have. We look forward to hearing from you!