The General Manager of Harley-Davidson of Montgomery is responsible for all operational and administrative aspects of the dealership.

Oversees and manages the operation of the dealership. Responsible for maximizing return on investment, profit and loss, daily operation, planning, development, and implementation of marketing plans for both short-term and long-term growth. Has direct responsibility for managing and controlling company assets, as well as managing and developing employees for future growth.

Summary & Responsibilities

The General Manager reports to the Director of Marketing Operations with core responsibilities including:


Provides direction and coordination for all areas of dealership operation.
Establishes and communicates operating policies and procedures for dealership.
Balances the demands of employees, suppliers, customers, owners, and community.
Ensures departments maintain budgeted revenue and expense objectives.
Maintains records, controls and requests reports from subordinates to evaluate dealership performance.
Holds department managers accountable for established monthly and annual objectives and financial goals.
Approves all major departmental expenditures.
In collaboration with the Dealer Principal, makes recommendations/changes to the operating plan and related budgets.
Customer Service

Greets customers in a courteous and friendly manner.
Handles customer complaints reasonably, showing empathy and a positive attitude.
Supervisory Responsibilities

Sets policies, procedures and processes for dealership.
Coaches, counsels and evaluates direct reports.
Manages recruitment, interviewing, hiring and termination of staff.
Conducts performance reviews on a regular basis for direct reports.
Sets and/or approves compensation plans for dealership employees.
Provides appropriate training for management team to have the skills to do their job. (seminars, sales training, technical training, etc.)
Holds management accountable for leading their people.
Delegates responsibility to managers as needed.
Manages conflicts between departments and individuals within the dealership.

Models superior customer service behavior by demonstrating positive relationships with customers and employees.
Is honest and fair in all business dealings.
Treats all employees and customers fairly, courteously, and with dignity.
Sets the tone for working relationships within the dealership.
Qualifications & Job Requirements

Three years or more of progressive management experience.
Demonstrated ability to manage all financial and management aspects of a multi million dollar business.
Demonstrated ability to hire, manage, and retain quality employees.
Preferred knowledge and experience with sales of Harley-Davidson motorcycles and other products sold by the dealership.
Job Type: Full-time
Salary: $120,000.00 – $150,000.00 per year


401(k) matching
Dental insurance
Employee discount
Health insurance
Paid time off
Vision insurance
Experience level:


3 years