Summary Description

Candidate must be willing to go through background and drug testing.

Sales Department Operations

Attain new and used sales quotas as agreed upon with the sales manager.

Use floor time effectively to meet customer needs and solicit sales of all products.
Present the features of all products to customers along with their benefits.
Show each customer advantages of products over competing brands.
Maintain the computerized inventory control system along with net profit objectives which eliminate the possibility of “lower than anticipated” profits.
Cross sell additional parts, accessories, F&I products, Warranties & service contracts etc. with all new and used vehicles.
Maintain profit margin objective for all vehicle sales.
Follow procedures to ensure timely and proper completion of all paperwork.
Follow procedures for quick and efficient handling of warranty items, including tagging and proper storage of these items.
Introduce new customers to the service, parts, general merchandise and F&I departments and their personnel.

Customer Service

Greet customers immediately, in a courteous and friendly manner.
Handle telephone transactions quickly, and courteously.
Ensure customers are properly qualified for needs, wants, and ability to buy.
Practice a feature / benefit selling methodology so that all customers receive consistent treatment when doing business.
Use a common and consistent quotation methodology for vehicle sales, trade-ins and purchases.
Conduct a road test, and pre-delivery inspection prior to delivery to customer.
Ensure the delivery to customer is an “EVENT” which endears the customer to the dealership.
Contact customers using mailing lists, tickler files and personal follow-up to encourage additional sales and ensure customer satisfaction.
Handle customer complaints reasonably, showing empathy and a positive attitude, and demonstrate our commitment to “Make Things Right”.
Cultivate prospects (e.g., showroom customer follow-up, phone-in inquiries, past owners, etc.).
Solicit customer feedback to improve service levels.


Treat all employees and customers fairly, courteously, and with dignity.
Model superior customer service behavior for all sales personnel by maintaining
positive relationships with customers, employees GM and owners.

Remain current with all Sales department training and motorcycle trends.
Be prompt and available for flexible scheduling.
Be honest and fair in all business dealings.
Meet or exceed sales quotas on a regular basis.
Qualifications & Job Requirements
Must have a valid California DMV Sales License.
Must have a valid California Motorcycle Endorsement on Vehicle License.
Must have the ability to get along with a broad customer base.
High energy level.

Basic 10-key and data entry.
Excellent communication Skills and demonstrated “closing skills”.
Ability to read and comprehend simple instructions, short correspondence and memos.  Ability to write simple correspondence. Ability to effectively present information in one-on-one and small group situations to customers, clients and other employees of the organization.
Knowledge and experience with sales of Harley-Davidson motorcycles, and other
products sold by the dealership, or the demonstrated ability to quickly learn them.

Must be able to work effectively with all areas of the dealership to maximize both the buying experience for the customer and the profitability of the dealership.

Physical Demands & Safety Protocol
All employees are responsible for observing safety and security procedures as applicable and reporting potentially unsafe conditions to management.

The noise level in the work environment is occasionally loud.
Demonstrating products requires Sales person to spend the majority of the day on their feet and interact with and converse with customers more than 65% of their shift.
Must have the ability to walk and stand more than 65% of their shift.
Must have the ability to sit up to 65% of their shift.
Must have the ability to stoop, kneel or crouch up to 65% of their shift.
Must have the ability to work with their hands more than 65% of their shift, including pushing, pulling, reaching, handling and feeling.
Must have the ability to climb up to 33% of their shift.
Must have the ability to lift up to 100lb. of merchandise.
Occasionally requires the ability to balance and push a 1215 lb. motorcycle.
Employees must have the ability to adjust focus, have clear close and distance vision, the ability to distinguish colors and depth perception.

About Laidlaw's H-D Sales, Inc

Mission Statement
Since 1958, Laidlaw's Harley-Davidson's goal has been to make the sport of motorcycling the best investment you can make of your free time. We are committed to providing superior products and service while striving to build quality relationships with our customers.

History of Laidlaw's Harley-Davidson
Laidlaw's Harley-Davidson Sales, Inc. had humble beginnings. Just back from serving in the military, Bob and his young wife purchased the shop from previous owner Johnny Gregurich. Shortly thereafter in 1958, the name was changed to reflect Laidlaw's Harley-Davidson.

Hard work, dedication, attention to detail and a focus on customer satisfaction helped Bob on the inevitable climb to success, and the success of the dealership. The word soon spread that in a small town in the San Gabriel Valley, a person could purchase a motorcycle for a reasonable price, have it worked on by a qualified mechanic, and be treated with common courtesy and consideration in a family run store.

After 44 years in Rosemead, California, Laidlaw's Harley-Davidson is now located in Baldwin Park. The 45,000+ square foot, state-of-the-art building is located at 1919 Puente Avenue in Baldwin Park. The building has 500 feet of store frontage which runs within feet of eastbound Interstate 10 between the Francisquito and Puente Avenue off-ramps. The original store would literally fit inside the service area of the new store. The 70-foot monument sign is difficult to miss. It advertises not only the dealership name, but also that we are a Harley-Davidson Authorized Rental Center.

These days Bob is semi-retired but both his sons, Jerry and Brent, are diligent at keeping up the same standards associated with the Laidlaw family name. Attention to detail and focus on customer satisfaction is still the number one priority.