Overview
Marketing Assistant / Graphic Designer is responsible for continuously maintaining the company’s brand aesthetics, internally and externally. This includes reviewing, updating, and maintaining the company’s visual representation in all aspects of design including typography, composition, and color. The creative talents of the individual in this role will be applied to digital advertisements, marketing materials, sales documents, trade show materials and web graphics. In addition the candidate will be responsible for supporting the Director of Marketing and Creative by performing market research, market analysis, and maintaining customer relationship management tools. The successful candidate will be an innovative, out-of-the-box thinker who strives for design excellence and enjoys challenges. The candidate also seek to have a broader role in the business success by being involved in strategic marketing function.
Responsibilities:
In collaboration with Director of Marketing and Creative, the Marketing Assistant / Graphic Designer is responsible for developing company imageries and delivering a powerful and consistent brand. This will be achieved via digital and print form and by leveraging a proven graphics ability with great attention to details.
The role also includes a marketing function where the candidate, under the direction of the Director of Marketing and Creative, will perform market research, collect publicly available information to identify market segments, competitive landscape, and positioning strategies.
- Create graphics in a technical environment
- Maintain brand standards and style
- Design marketing materials, brochures, flyers, posters, email headers, trade show banners
- Maintain and improve web graphics
- Coordinate any third party marketing services
- Manage execution of materials at vendors
- Design, build and maintain social media presence
- Design, and create creative content for the brands
- Support Product Managers in various marketing projects
- Conduct market research; Update and analyze data
- Maintain Customer Relationship Management tools
Qualifications
- BA/BS (minimum) degree in Graphic Design, Marketing, Communications, or related field.
- 2 years of graphic design experience, preferably in fast-paced, deadline-driven environment.
