Overview
Job Duties and Responsibilities
• Oversee all aspects of Marketing including digital, web, social media content, video, etc., for all Hisun brands; for retail, dealer, both domestic and abroad.
• Work with managers and executive team to implement marketing strategies
• Supervise the marketing team members ensuring all goals are met for time, quality, and creativity.
• Monitor all social media pages, forums, websites and any other existing or future digital communities/platforms ensuring team members are engaging as directed.
• Collaborate with other departments (customer relations, sales, etc.) to manage reputation, identify key players and coordinate actions among internal team
• Stay up to date with the latest marketing best practices, trends, and technologies
• Work with Sales Teams to ensure content is informative, appealing and supporting team goals, objectives and unit features as needed.
• Communicate with industry professionals to create a strong marketing network via social media platforms and others to engage and build the brand.
• Deliver new ideas and suggestions, while being open to give and receive constructive feedback.
• Assist in defining most important KPI’s for Marketing aligning with Sales and Company targets in mind.
• Maintain a marketing calendar to include important dates within the industry, competitors, company promotions, vendor events, etc.
• Manage and facilitate the completion of all Marketing Department duties including, content creation, data research, e-mail campaigns, PR, photography, videography, etc.
Requirements
· Minimum of 3-5 years marketing management experience
· Minimum of 3-5 years customer relations experience
· Bachelor’s Degree preferred with focus in marketing, sales and/or manufacturing
· Previous supervisory experience, positive leadership, and management skills.
· Must be able to multi-task, problem solve, and easily adapt to changing situations.
· Proficient with applications specific to Marketing and systems including Word and Excel.
· Communication skills both verbal and written, listening and problem-solving skills are a must.
· Must successfully work individually and as part of a team positively and professionally.
· Ability to create impactful marketing messages in line with company goals and targets
· Experience in content generation for all facets including digital, social, print, web, etc.
· Knowledge and proficiency Social Studio or other content management systems
· Experience effectively managing a variety of marketing projects and timelines meeting goals with both quality and timeliness.
· Microsoft Office and Adobe Creative Cloud proficiency preferred
· A positive attitude with a desire to go above and beyond expectations is key to the success of this role
This role will work onsite at our McKinney, TX location.
