Job Data

Job Title…………………. General Merchandise Associate
Department……………… General Merchandise Department
Supervisor………………. General Merchandise Manager

Summary Description

Provide exceptional customer service, proactively engage and sell to customers, set up and maintain an appealing retail environment and control inventory.

Key Result Areas

  • Sales of General Merchandise
  • Customer Service
  • Merchandising and Floor Maintenance
  • Inventory Control/Loss Prevention

Major Duties and Responsibilities

Customer Service
Provide excellent customer service to all of the dealership’s customers.

  • Provide prompt and accurate service at cash register.
  • Greet customers immediately, in a courteous and friendly manner, including letting a customer know you/someone will be with them shortly if you are already with another customer.
  • Handle telephone transactions quickly, and courteously.
  • Accept cash, check, gift card & credit card payments for merchandise purchases.  Keep cash register accurate at all times.
  • Issue gift cards, add VIP-Reward points as appropriate, assist customers in obtaining VIP-Reward point status and notify Accounting Department of any issues.
  • Notify customers when special orders or back-ordered items are received.
  • Handle customer complaints reasonably, showing empathy and a positive attitude, and demonstrate our commitment to excellent customer service.
Retail Sales of General Merchandise
  • Possess the ability to work with several customers at one time while maintaining individual customer satisfaction.
  • Follow a structured sales process including but not limited to: greeting customers, questioning, demonstrating product, recommending add-ons, asking for a sale, overcoming objections, and customer follow up
  • Ability to learn product features, advantages, and benefits and stay current on all new innovations and technologies
  • Demonstrate and maintain a high energy, enthusiastic presence on the sales floor
  • Point out any sales, specials, or new merchandise to customers.
  • Assist General Merchandise Team Leader with attaining retail sales plans in General Merchandise.
  • Maintain and update customer e-mail and mailing lists in Talon.
  • Attend or use available training sessions to keep current with merchandising & inventory control issues


Merchandising and Maintenance
  • Assist with set-up, organization, and staging of special events such as Open houses, HOG activities, fashion shows, Sales Dept Poker Runs, etc.
  • Create well-organized presentations, which appeal to customers.
  • Ensure merchandise displays are stocked, clean, dust free, and appealing to customers.
  • Continuously maintain showroom product availability by stocking shelves and displays.
Inventory Control/Loss Prevention
  • Conduct or participate in periodic cycle/physical inventory of all merchandise (counts, reports etc.)
  • Receive and process merchandise from distributors, check merchandise received against purchase invoice, log merchandise into inventory, and prepare product for showroom floor.
Other Duties
  • Become familiar and efficient with all phases of the computer system(s) required for General Merchandise management (Talon, Internet for work purposes, V-Sept, H-Dnet and others as needed.)
  • As assigned.

Supervisory Responsibilities

  • No Supervisory Responsibilities


  • Treat all employees and customers fairly, courteously, and with dignity.
  • Be prompt and available for flexible scheduling.
  • Demonstrate professionalism in providing customer service.
  • Review all P.A.C.E. tapes and attend training sessions to keep current in General Merchandise.
  • Accept direction, follow instructions and work well with others.

Qualifications & Job Requirements

  • Must have ability to get along with broad customer base.
  • Schooling or experience in merchandising and retail sales preferred.
  • Experience with Point-of-Sale & computerized inventory systems or the ability to quickly learn.

Physical Demands

  • Must have the ability to stand and walk the sales floor for most of the day.
  • Frequently required to bend, stoop, crouch, reach, and lift 50 lb. of merchandise.

Working Conditions

  • Majority of work is conducted indoors; however, some outdoor booth sales are conducted periodically during open houses or other events.