Overview

Job Title:…………………….. Marketing / Event Coordinator
Department:………………… Marketing Department
Supervisor:………………….. Vice President
Pay Class / FLSA Status: Full-Time / Salary / Exempt

Summary Description

Plans and executes marketing, advertising, events, and product promotion activities, consistent with the goals and objectives of the organization.

Key Results Areas:

  • Marketing
  • Advertising & Promotion
  • Event Planning
  • Customer Service

Major Duties and Responsibilities:

Marketing

  • Responsible for the creation and implementation of the dealership’s marketing plan; also maintains routine updates of the marketing plan.
  • Conduct market research activities and analysis and establishes data management to improve the dealership’s marketing efforts.
  • Coordinate the development and implementation of the dealership’s marketing, advertising, and public relations activities.
  • Organize several community events per month for the dealerships, such as open houses, motorcycle rides, and charity events; also organize HOG chapter activities.
  • Develop and manage annual marketing budgets, regularly monitors expenditures, and prepares summary assessments and reports.
  • Monitor and analyze marketing promotion results to determine effectiveness of each promotion campaign.
  • Attend training sessions to keep current with marketing techniques.

Advertising & Promotion

  • Design, create, review and/or oversee monthly advertising, television and radio spots, newspaper, magazines, and other promotional publications.
  • Create weekly marketing e-mails and communicate to customer base while maintaining dealership email contact list.
  • Direct and coordinate production of advertising and promotional spot announcements, press releases, and direct mailings to customers.
  • Maintain and update dealerships’ Social Media accounts including Instagram and Facebook.
  • Maintain and update event section on dealership website.
  • Write and edit promotional and informational materials, such as press releases, brochures, and newspaper and magazine advertisements.
  • Professionally promote the dealership’s products and services to attract new customers and/or target markets.
  • Authorize information for publication, such as interviews with reporters or articles describing activities of the dealership. 

Event Planning

  • Plan, promote and facilitate successful events for each dealership monthly.
  • Book bands, provide entertainment and organize food and drink for customers.
  • Secure city permits for large events semi annually. 

Customer Service

  • Contact customers using mailing lists and personal follow-up to encourage additional sales, maintain customer relationship, and ensure customer satisfaction.
  • Handle customer complaints reasonably, showing empathy and a positive attitude, and demonstrate our commitment to “Make Things Right”.  

Other Duties – As Assigned

  • Responsible for Co-Op advertising claims with Harley-Davidson Motor Co quarterly.  

Qualifications, Certificates, Licenses, Registrations:

  • Bachelor’s Degree and experience in marketing required.
  • Proficient in Adobe Photoshop, Microsoft Office and web applications.
  • Ability to get along with a broad customer base.
  • Excellent communication and organizational skills.
  • Prefer experience and/or training in promotional activities.
  • Prefer knowledge and experience with marketing of Harley-Davidson motorcycles, and other products sold by the dealership, or the demonstrated ability to quickly learn them.
  • Valid Arizona driver’s license.
  • Friendly, outgoing personality. 

Physical Demands:

  • The noise level in the work environment is usually moderate.
  • Must be able to lift 50 lbs.

Working Conditions:

  • Majority of work is conducted indoors
  • Events, such as AZ Bike Week, may require the employee to work at an off site location until the events end.
  • Must be able to work some weekends and evenings.

About Buddy Stubbs Arizona Harley-Davidson

Mission Statement
At Arizona Harley-Davidson customer service and satisfaction are our first priority. The Buddy Stubbs team provides customers with only the highest quality products at reasonable prices. We are committed to promoting the sport of motorcycling while increasing the awareness of Harley-Davidson® products and services.

History
Following an extensive racing career, which included winning the Daytona 100 mile race in 1963, Buddy Stubbs started Arizona Harley-Davidson. On July 16, 1966, Buddy Stubbs Arizona Harley-Davidson became the Valley's only Harley-Davidson franchise. 

In the past 48 years, the population in the Phoenix metro area has exploded to over 4 million people. Although five other dealerships dot the landscape, Buddy Stubbs remains the only Harley-Davidson dealer within the City of Phoenix. Our store, originally located on McDowell Road, moved to 13401 N Cave Creek Road in 1985 to better serve our customers. In March of 2005 we relocated into our current 47,000+ sq ft dealership at 13850 N Cave Creek Road (1.5 miles north of Cactus on the West side of Cave Creek Road).

Buddy Stubbs continues to own and operate the business with the help of his two sons, Frank and Jack. Buddy Stubbs and team realize customer satisfaction is top priority when running a successful business.