Overview

In 1992, EagleRider pioneered the Harley-Davidson® motorcycle rental concept and the guided motorcycle tour business. Today, we are the world’s largest motorcycle rental and tourism company and our brand is synonymous with motorcycle adventure worldwide. We offer a huge selection of perfectly maintained motorcycles, ATVs, dirt bikes, scooters and snowmobiles for one-way rentals or guided tours between stores located in the most desirable tourist destinations in the world.

We are in search of a Dynamic Marketing Manager/Director for our Corporate Office in Hawthorne, CA. The Marketing Manager/Director will maintain, develop and execute marketing strategies for EagleRider. This hands-on leader will manage content creation and distribution across traditional and digital marketing channels to increase revenue and grow the EagleRider brand while providing leadership and direction to the marketing team.

We request for ALL candidates to be prepared to provide work samples.

Key Responsibilities

  • Develop and execute a marketing strategy that supports the overall brand strategy, leading to increased customer engagement, traffic, channel growth, customer acquisition, referral, loyalty, and revenue
  • Develop, manage and maintain marketing budgets focused on ROI
  • Develop and manage the EagleRider content plan and oversee the distribution of contents across marketing channels
  • Develop, manage and maintain marketing calendars covering all marketing activities across EagleRider and its affiliates and partners
  • Manage and execute successful affiliate marketing, search advertising, social media, email campaigns, and other digital marketing programs
  • Maintain and grow revenue from existing channels and spearhead new channel development to help position the EagleRider leading brand
  • Work closely with cross-functional teams across the organization to establish internal processes that support the promotion of our content and brand and delivering exceptional customer experience following our brand pillars
  • Track, measure, and analyze the performance of marketing content and campaigns
  • Provide timely communication of channel metrics, results/post-campaign evaluation, marketing and advertising trends, and competitive analysis
  • Participate as needed in trade shows, events, and motorcycle rallies
  • Manage relationships with strategic partners, PR agencies and OEMs
  • Perform other duties and special projects as assigned
  • Ensure deliverables meet strategic goals and drive the business forward based on department/company objectives

Qualifications

  • Bachelor’s degree in marketing or related field is required
  • Must have a valid motorcycle license and a passion for travel and power sports
  • A strong understanding of current digital and traditional marketing channels is required
  • 3-5 years’ experience developing and managing marketing strategies and team in the motorcycle or travel industry with a proven track record of success is desired
  • Firm understanding of email marketing principles, social media, affiliate marketing, and search engines marketing required
  • Working with an international brand desired
  • Proven ability to multi-task and work in a fast-paced, deadline-oriented environment
  • Excellent written and verbal communication skills with a strong attention to detail
  • Experience with marketing/growing membership-based business is a plus
  • Must be able to pass drug and background check

About EagleRider Motorcycle Rentals and Tours

In 1992, EagleRider pioneered the Harley-Davidson® motorcycle rental concept and the guided motorcycle tour business. Today, we are the world’s largest motorcycle rental and tourism company and our brand is synonymous with motorcycle adventure worldwide. We offer a huge selection of perfectly maintained motorcycles, ATVs, dirt bikes, scooters and snowmobiles for one-way rentals or guided tours between stores located in the most desirable tourist destinations in the world.