Overview

Overview

Black Jack Harley-Davidson in Florence, South Carolina is looking for a qualified Marketing Manager to ramp up our marketing efforts. Black Jack Harley-Davidson just moved into a state of the art brand new facility less than a year ago and business couldn’t be better. We are the fastest growing dealer and dealership group in the Mid Atlantic area. If you like to work in a fast paced environment and like to throw huge events this is the place. We are an hour away from Myrtle Beach Bike Rally and right off Interstate I-95. We are looking for someone to join our already established A+ team that knows how to plan events, deal with a marketing budget, drive traffic, social media, and much more.

 

Key Responsibilities

Develop and execute a marketing strategy that supports the overall brand strategy, leading to increased customer engagement, traffic, channel growth, customer acquisition, referral, loyalty, and revenue
Develop, manage and maintain marketing budgets focused on ROI
Develop a schedule of events for the calendar year
Manage and execute successful search advertising, social media, email campaigns, and other digital marketing programs
Work closely with department managers to come up with weekly promotions
Track, measure, and analyze the performance of marketing content and campaigns
Coordinate events to run smoothly and work with vendors to attend our events
Manage relationships with partners to include local organizations
Perform other duties and special projects as assigned
Drive new traffic into the dealership

Qualifications

Bachelor’s degree in marketing or related field preferred but NOT required
Must have a passion for Harley-Davidson
A strong understanding of current digital and traditional marketing channels is required
Understanding of email marketing principles, social media, and search engines marketing required
Proven ability to multi-task and work in a fast-paced, deadline-oriented environment
Excellent written and verbal communication skills with a strong attention to detail
Must have a clean MVR report
Must be able to pass drug and background check

http://www.blackjackharley.com

About Cole Family of Harley-Davidson Dealership Group

 

 

Cole Harley-Davidson

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